SAM of Canada and Editions Animées of France Selected As Winners Of The First Cultural Start-up Award at International Forum Enterprising Culture

SAM of Canada and Editions Animées of France Selected As Winners Of The First Cultural Start-Up Award at International Forum Enterprising Culture

Toronto, Canada (September 30, 2016) – The two winners of the inaugural Cultural Start-up Award were announced yesterday at the conclusion of Enterprising Culture, a major international forum for Franco-Canadian creative and cultural industry start-ups. The event, produced by the Canadian Film Centre’s Media Lab (CFC Media Lab) and the Cultural Service of the Embassy of France in Canada, in partnership with Forum d’Avignon, took place September 28 and 29, 2016 in the Corus Atrium at Corus Quay in Toronto. It culminated with the onsite pitch competition for the Cultural Start-up Award, sponsored by Founding Partner BNP Paribas. Eleven finalists — six from Canada, five from France —pitched the jury for the award. The jury selected a Canadian winner, SAM, and French winner, Editions Animées.

French and Canadian experts comprised the prestigious onsite jury: Nicholas DeMartino, Chair of IDEABOOST Investment Advisory Board; Laure Kaltenbach, Managing Director, Forum d’Avignon; Olivier Dulac, Head of External Relations Group Communications, Chairman of Atelier BNP Paribas; Ana Serrano, Chief Digital Officer, CFC, Managing Director, IDEABOOST; and Brigitte Proucelle, Cultural Counsellor, French Embassy in Canada.

“BNP Paribas is very proud to be associated with CFC, Le Forum D'Avignon, the French Embassy in Canada and Corus Entertainment in this cultural start-up competition,“ said Olivier Dulac, Head of External Relations Group Communications, Chairman of Atelier BNP Paribas. “We have seen a high-level competition from all the participants and it has been inspiring and energizing. This event fits perfectly with our slogan: BNP Paribas, the Bank for a Changing World.”

The Award finalists are some of the most innovative and high-potential startups in the cultural field today. Canadian finalists were AWE, SAM, Tribal MX (Videogami), Vubble, Wondereur and Yugen (Gepeto); French finalists were Artips, Delight, Editions Animées, Jamshake and Soundsgood. Each winner will receive an all-inclusive startup business trip (travel and accommodation up to $10,000) for one week of intensive immersion and commercialization activities. CFC Media Lab’s IDEABOOST Accelerator will host the winning French company, while Forum d’Avignon will host the Canadian company in France. Read about the finalists and jury members here.

“Our first Enterprising Culture forum has definitely proven that French and Canadian cultural tech companies have much to share and learn from each other, now and in the future,” said Brigitte Proucelle, Cultural Counsellor, French Embassy in Canada and Cultural Start-up Award jury member. “It was wonderful to hear that many daring and talented entrepreneurs explain their work.”

Enterprising Culture brought high-level Canadian and French influencers in the sectors of creative and cultural industries together to discuss the economic impact of culture and creative technologies. Hundreds of CEOs, entrepreneurs, academics, creators, government officials, students, investors and representatives of creative industries in both countries attended the invitation-only event, reflecting a broad spectrum of perspectives and dynamic dialogues. Read more here.

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Forum d’Avignon: @forumavignon I

Embassy of France in Canada – Consulate General of France in Toronto: @francetoronto I

The Canadian Film Centre (CFC) is a charitable organization whose mission is to invest in and inspire the next generation of world-class Canadian content creators and entrepreneurs in the screen-based entertainment industry. A significant economic and cultural driver in Canada and beyond, CFC delivers a range of multi-disciplinary programs and initiatives in film, television, music, screen acting, and digital media, which provides industry collaborations, strategic partnerships, and business and marketplace opportunities for talent and participants.

CFC Media Lab
The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by the Federal Economic Development Agency for Southern Ontario.

Forum d’Avignon – culture, economy, innovation
The Forum d’Avignon is a think-tank supported by public- and private-sector partners whose goal is to expand the connections between the respective worlds of culture, the economy, and innovation by proposing avenues for reflection at the international, European, and local levels. Since its creation in 2007, the Forum d’Avignon and its partners have organized 14 international meetings: six in Avignon, five in Germany, one in Spain, one in Paris, one in Bordeaux. It has also conducted 35 international studies that went on to be published in three particular areas of focus: innovation and digital technology; financing, economic models, and tax policy; and territorial attractiveness. The last international meetings took place in Bordeaux on March 31st and April 1st, 2016, focused on the theme of “Enterprising Culture," including the first award for cultural and creative start- ups. These international meetings are attended by 400 people of 30 different nationalities: artists, philosophers, entrepreneurs, political leaders, academics, and students. In addition to these international meetings, the think tank organizes roughly 20 debates over the course of the year.

Embassy of France in Canada – Consulate General of France in Toronto
The Cultural Service of the Embassy of France in Canada works through the five Consulates to implement a cultural policy that focuses on three principal areas: inter-university cooperation, cultural cooperation, and French-language initiatives. Canada and France develop a significant partnership in cultural and digital fields.

BNP Paribas
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.


For media inquiries, please contact:

Margaret DeRosia
Communications Specialist, CFC 
(1) 416.445.1446 x463

Selma Toprak
Cultural attaché, Consulate General of France in Toronto
(1) 416.847.1910

Laure Kaltenbach
Managing Director, Forum d'Avignon