​Enterprising Culture

How to Apply
Cultural Start-Up Award Finalists

The Second Franco-Canadian Cultural and Creative Industry Forum in Toronto

October 31-November 1, 2017, Corus Quay, Toronto
November 2-3, 2017, Emily Carr University, Vancouver

Enterprising Culture is an international invite-only meeting that will provide opportunities for unique discussions and exchanges between Canadian and French stakeholders and startups from the cultural, creative and media industries.


A binational and cross-sector event involving debates, keynotes, and pitching sessions, the Franco-Canadian Cultural and Creative Industry Forum (“Enterprising Culture”) will be a field for reflection and exploring the economic dimension of culture. Enterprising Culture aims to be a place for concrete proposals, unique networking opportunities for startups coming from France and Canada, and a place to learn about key trends in these innovative markets. High-level Canadian and French experts and influencers from the fields of culture, innovation and economy will have the opportunity to meet and discuss issues related to creative industries and cultural enterprises.This year, Enterprising Culture will be focussing on startups and companies working in Immersive Technology for arts and culture; hardware and software that blurs the line between the physical and digital/simulated world. This includes VR (Virtual Reality), AR (Augmented Reality), 3D Display, 3D Audio Effects, Fulldome, and all other eligible new digital technologies. 

For French applicants, travel and accommodation in Toronto will be covered for 1 representative of each startup participating in Enterprising Culture.

  • Entrepreneurs
  • Founders
  • CEOs
  • Investors
  • Business  Leaders
  • Design Thinkers
  • Film Directors
  • Philosophers
  • Government Leaders
  • Students
  • Representatives of creative and cultural industries



The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by the Federal Economic Development Agency for Southern Ontario.

IDEABOOST is a business accelerator with a difference – a bootcamp for technology companies that want to achieve success and scale in the media and entertainment ecosystem. An initiative of the Canadian Film Centre’s Media Lab, in partnership with Corus Entertainment, IDEABOOST provides high-potential Canadian startups with seed investment, mentorship, and access to its network, including investors, customers, and partners across the world through the Global Accelerator Network. IDEABOOST is funded in part by the Federal Economic Development Agency for Southern Ontario. 

The Cultural Service of the Embassy of France in Canada works through the five Consulates to implement a cultural policy that focuses on three principal areas: inter-university cooperation, cultural cooperation, and French-language initiatives. Canada and France develop a significant partnership in cultural and digital fields.

BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.

A former Operetta theatre transformed into a leisure park, la Gaîté Lyrique is a venue dedicated to creation & innovation right in the heart of Paris; a true merging place of art, innovation & digital technology. Transgression through acting, immersion through images, obsession through music, and questioning gender identity are the guiding words of a program that allows wonder, learning and transmission. Both nomadic and sedentary, La Gaîté Lyrique is the canvas on which music, theatre, visual arts, video games and any form of artistic expression think and draw tomorrow's world. A place of art but also a place to live, where you can eat and have a drink at the bar, study at the resource centre, and appreciate a concert, a debate or a projection, all in one day.

L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world.

Headquartered in Montreal, L’Oréal Canada had sales of $1.070 billion in 2014 and employs more than 1,200 people. The company holds a portfolio of 35 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.


Air France is a leading global player in its three main areas of activity: passenger transport, cargo transport and aircraft maintenance. From its hubs at Paris-Orly and Paris-Charles de Gaulle airports, the airline operates flights to more than 320 destinations and 118 countries. Air France is a founding member of the SkyTeam global alliance, alongside Korean Air, Aeromexico and Delta. With the North American airline, Air France has also set up a joint venture dedicated to the joint operation of several hundred transatlantic flights every day.

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. 

Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.


Enterprising Culture 2017: Mark Pesce Keynote from Canadian Film Centre on Vimeo.

Enterprising Culture Toronto

Tuesday, October 31, 2017

8:15 a.m. - 8:30 a.m.


8:30 a.m. - 9:00 a.m.


9:00 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Ana Serrano, Chief Digital Officer, Canadian Film Centre (Emcee)
The Honourable Eleanor McMahon, Ontario Minister of Tourism, Culture and Sport
Brigitte Proucelle, Cultural Counsellor, Embassy of France in Canada
Monique Vialatou, President and CEO of BNP Paribas in Canada

9:30 a.m. - 

10:15 a.m.

Decolonizing Immersive Media

Jason Edward Lewis, University Research Chair in Computational Media and the Indigenous Future Imaginary, Concordia University

10:15 a.m. - 

10:45 a.m.

Case study: Draw Me Close

David Oppenheim, Producer, National Film Board of Canada

10:45 a.m. - 

11:15 a.m.

Introducing the Cultural Start-up Award Finalists
Coffee Break

Constance Richard, Cinema, Music and New Media Officer, Embassy of France in Canada 

11:15 a.m. - 

12:00 p.m.

Building Inclusion into Our Organizations

Anita Lee, Executive Producer, English Program (Ontario Centre), National Film Board of Canada, Ontario
Stéphane Cardin, VP, Industry and Public Affairs, Canada Media Fund

12:00 p.m. - 

12:30 p.m.

Case Study: Small Wonders

Priam Givord, Creative and Technical Director 
Lisa Ellis, Conservator, Sculpture and Decorative Arts, Art Gallery of Ontario

12:30 p.m. - 1:30 p.m.

BNP Paribas Reception and Lunch

Olivier Dulac, Head of External Relations, BNP Paribas Group and Chairman at L'Atelier BNP Paribas
Sauveur Manella, Head of Brand and Communications, BNP Paribas

1:30 p.m. - 2:15 p.m.

The Last Days of Reality

Mark Pesce, Honorary Associate, University of Sydney

2:15 p.m. - 3:45 p.m.

Case study: The Enemy

Chloé Jarry, New Media Producer, Camera Lucida Productions

2:45 p.m. - 3:00 p.m.

Introducing the Cultural Start-up Award Finalists
Coffee Break

Constance Richard, Cinema, Music and New Media Officer, Embassy of France in Canada

3:00 p.m. - 3:45 p.m.

The Sixth Wave: From Immersion to Embodiment and Beyond

Heidi Boisvert, Assistant Professor, Director of Emerging Media Technology at City University of New York

3:45 p.m. - 4:30 p.m.

Planning for the Future Roundtable

Ana Serrano, Chief Digital Officer, Canadian Film Centre (Moderator)
Mark Pesce, Honorary Associate, University of Sydney
Heidi Boisvert, Assistant Professor, Director of Emerging Media Technology, City University of New York
Jason Edward Lewis, University Research Chair in Computational Media and the Indigenous Future Imaginary, Concordia University

4:30 p.m. - 5:30 p.m.

Networking Reception

Wednesday, November 1, 2017

9:15 a.m. - 9:45 a.m.


9:45 a.m. - 10:00 a.m.

Welcome and Opening Remarks

Warren Coughlin, Business Coach (Emcee)
Ana Serrano, Chief Digital Officer, Canadian Film Centre
Kareen Rispal, Ambassador of France in Canada

10:00 a.m. - 

10:15 a.m.

From CultureVR to Pulse on VR

Agnes Alfandari, Head of Digital Department, Institut Français
Kristian Roberts, Partner, Nordicity

10:15 a.m. - 

11:00 a.m.

Cultural Institutions Meet Immersive Media

Sylvie Gilbert, Director, Digital Strategy Fund, Canada Council, Montreal 
Sadia Zaman, Managing Director, Royal Ontario Museum
Emma Buttin, Project Manager, La Gaîté Lyrique
Michael Swierczynski, Head of Digital Development, Forum des images

11:00 a.m. - 

11:30 a.m.

Coffee Break

11:30 a.m. - 

12:15 p.m.

Cultural Start-up Award Pitches

12:15 p.m. - 

1:00 p.m.

Broadcast Meets Immersive Media

Morgan Bouchet, VP, Innovation and Digital Content, Orange
Chris Harris, Director of Digital Content, Programming, CBC
Glenn O’Farrell, President and CEO, TFO

1:00 p.m. - 2:00 p.m.


2:00 p.m. - 2:30 p.m.

Cultural Start-up Award Pitches

2:30 p.m. - 3:15 p.m.

 Immersive Media Investor

Dominic Bortolussi, Partner and Founder, The Working Group (Moderator)
Prashant Matta, Venture Fund, OMERS Ventures
Nicole LeBlanc, Director, Strategic Investments and Women in Tech, BDC Ventures

3:15 p.m. - 3:45 p.m.

Cultural Start-up Award Pitches

3:45 p.m. - 4:15 p.m.

Coffee Break and Jury Deliberations

4:15 p.m. - 4:45 p.m.

Announcement of the 2017 Cultural Start-up Award Winners

Olivier Dulac, Head of External Relations, BNP Paribas Group and Chairman at L'Atelier BNP Paribas
Brigitte Proucelle, Cultural Counsellor, Embassy of France in Canada

4:45 p.m. - 5:45 p.m.

Toast to Cultural Start-up Award Winners and Finalists, Presented by Air France 

How to Apply

Applications are now closed.

Cultural Start-Up Award Finalists

2017 Canadian Finalists

Launched in early 2015, Brinx has built virtual reality products for major enterprises such as Lockheed Martin and Shopify. Its MasterpieceVR is the world's first collaborative VR platform that dramatically simplifies 3D sculpting and painting


LARGE is a mobile app and platform for the creation of location-based augmented reality (AR) content, created by Albedo Informatics. It is powerful and easy to use -- you just drag-and-drop 3D-Models, animations, photos, video, audio and text to create AR scenes. You can anchor scenes to real world locations around you, and connect series of scenes to create tours, scavengers hunts, and longer narratives.

Filmtyme Logo

Filmtyme is working on filmmaking tools to enable real time collaborative moviemaking in virtual reality.

Lens Immersive Logo

LENS is a virtual reality platform and content creation house, with its own unique compression codec technology to provide and produce pre-recorded/live virtual reality video content. LENS Immersive believes in quality, engaging, immersive storytelling paired with the world's most advanced streaming technology to seamlessly deliver these stories to market.

JanusVR Inc. develops software addressing the intersection of the Internet and AR/VR. JanusVR itself is an immersive web browsing and design platform that re-imagines and extends web content into multi-dimensional webspaces, interconnected by portals and amenable to social interaction and collaboration

2017 French Finalists

Novelab Logo

Novelab is a creative tech studio that specializes in next generation audio and interactive tools for movies, TV, anime and video games. 

Histovery Logo

Histovery designs, produces and operates “augmented visits” solutions, to best showcase monuments, museums and tourist sites with cutting-edge technologies.

Since 2013, our innovative solutions enable the general public to rediscover the wealth of cultural heritage via interactive technologies which are spectacular and accessible to all, in perfect compliance with scientific and historical knowledge.       


VRTUOZ is an enterprise platform to make exceptional interactive virtual reality experiences. Conceived with an innovative multi-user mode, VRTUOZ allows user to share real-time VR experiences together. As an open and scalable platform, VRTUOZ is compatible with any type of content or device and provides an easy way to integrate new tools from partners. Regarding the user experience, VRTUOZ brings VR to another level of interactivity by letting user chat, move or share easily with other users thanks to an integrated social toolkit.

Red Corner

Red Corner is an interactive production company, founded by film producers to mutualize a real know-how in conception of innovative contents, linked to their films or only to digital. Websites, movies and games in virtual reality: all of our projects gather the best creators and developers around meaningful and emotional content.

Gengiskhan VR

Gengiskhan VR is a creator of premium immersive contents. With hybrid teams and processes between movie industrie, live performance and spatialized sound, Gengiskhan VR develop a unique and demanding way of telling stories with new immersives technologies.

2016 Cultural Start-up Award Winners

A specialized Content Management System used by prominent global news and media organizations to create and publish social media-based content. 

A colouring book tool that allows child artists to morph into film directors by turning their pictures into animated films.

Canadian Finalists

A ground-breaking cultural platform capturing the creative process of the most inspiring artists worldwide and providing exclusive access to their work.

A multichannel content platform that delivers interactive, location-based augmented and virtual reality entertainment to mobile users on the go.  

Next-generation storytelling that unlocks kids’ creative potential. Using a tablet, children can create animated stories by using intuitive puppet gestures.  

Tailored video playlists, personalized for your brand. Vubble curates video feeds for people, businesses and organizations. 

Enables content producers and broadcasters to clip the best moments from their live events and create highlights optimized for mobile audiences in real-time.

French Finalists

Cross-platform playlist-curation service for influencers to spread playlists everywhere, as well as convert across music platforms.

A digital marketing platform for live entertainment professionals to optimize both the production and marketing of live entertainment.

A free, quick and easy tool for subscribers to compose and collaborate online with musicians globally.

Short and sweet stories about different artists and artworks delivered to over 300,000 subscribers three times weekly across mobile platforms.