Sarjoun Faour

Buffer Festival Industry Day


Buffer Festival Industry Day

Thursday, October 16, 2014, Hyatt Regency Toronto 

Produced by the Canadian Film Centre's Media Lab in partnership with  Buffer Festival, this one-day conference is for industry professionals looking to optimize YouTube as a content and talent development platform and a marketing and distribution channel. 

Attendees can expect an exciting lineup of sessions and the opportunity to network with celebrity YouTubers, MCNs, CMOs and digital entertainment industry executives.

Who Should Attend

  • Agencies
  • Advertisers
  • Broadcasters
  • Content producers
  • Digital executives 

Why You Should Attend

A must-attend conference for industry professionals looking to optimize YouTube as a marketing and distribution channel. 


Buffer Festival is a publicly attended theatrical showcase that presents digital video content from the most prominent creators on YouTube. The 2nd Annual Buffer Festival will be held from October 16 to 19, 2014 in Toronto, Ontario, Canada. The festival consists of multiple key events: dozens of live screenings, celebrity meet-ups, an industry day, and the Gala Red Carpet and Gala Premiere.

CFC accelerates the careers of the brightest talent in film, television, screen acting, music, and digital media. A charitable organization, CFC is committed to promoting and investing in Canada's diverse talent; providing exhibition, financial, and distribution opportunities, industry collaborations and creative partnerships for top creative content leaders. CFC makes a significant cultural and economic contribution to Canada by launching the country's most creative ideas and voices to the world.

Created in 1997 by the Canadian Film Centre, CFC Media Lab provides a unique collaborative training, acceleration and creative production think-thank environment for emerging new media content developers, practitioners and companies. An internationally acclaimed and award-winning facility, graduates of CFC Media Lab emerge as leaders in the world of interactive media, produce innovative projects and start up 21st century companies.

ApprenticeA Productions is a digital media company that has created YouTube content for over a dozen Fortune 500 companies, produced over 1500 YouTube videos, and amassed over 100 million video views.

Co-Produced by



*This schedule is subject to change


Registration and Morning Coffees



Opportunities in a Direct-to-Fan Distribution World


Canadian YouTube lead, David Brown, discusses the successes and opportunities of distribution on YouTube, across the ecosystem.

David Brown, Partner Lead, YouTube Canada


Insider Tips: How We Build Audiences


Come face-to-face with some of the world's most popular YouTube creators, who share their strategy to building global audiences. Find out how to take advantage of algorithms, upload strategies, what to look for in your analytics and how to read audience data.

Corey Vidal, President, ApprenticeA Productions & Creative Director, Buffer Festival

Tay Zonday, Creator, TayZonday
Michael Gregory, Creator, Schmoyoho. Co-Creator, The Gregory Brothers
Craig Benzine, Creator, Wheezy Waiter


Coffee Break



YouTubers and Brands: How to Win Audiences and Influence People


Brands are clueing into the power of content to compel, inspire and drive their target customers. Join our speakers as they dissect the ways brands can capitalize on YouTube and tap into the fanbase of YouTube creators.

Kaaren Whitney-Vernon, Chief Executive Officer, shift2

Denise Darroch, Brand Manager, U By Kotex®, Kimberly Clark Canada Inc.
Andrew Barrett, Strategic Consultant, Canadian Tire
Pete Borum, Co-Founder and Chief Executive Officer, Reelio
Brad Ford, President, Contiki Holidays Canada


BIG Business: Leveraging Creativity & IP


They may have begun as YouTube channels but they have since established themselves as creative powerhouses. YouTube creators explain how they grew their business into brand franchises, spawning TV and book deals, and lucrative partnerships. Find out how to extend intellectual property across an array of platforms to expand your business.

Ana Serrano, Chief Digital Officer, Canadian Film Centre

Harley Morenstein, Creator, Epic Meal Time
Mitch Moffit, Co-Creator, AsapSCIENCE
Gregory Brown, Co-Creator, AsapSCIENCE
Corey Vidal, President, ApprenticeA Productions. Creative Director, Buffer Festival


YouTube Presents: Live Demos and Interactive Lunch!


Take a tour around YouTube with live activations from popular channels like  Cookies Cupcakes and CardioRachhLovesHealthNutNutrition, and Unbox Therapy.


#Amplify Your Audience


Twitter, Instagram, Vine, Snapchat. There’s a whole world outside of YouTube to help you build and engage online audiences 24 hours of a day. Learn how to pair effective and engaging social media strategies to enhance your YouTube channel and tailor your fanbase.

Shira Lazar, Host and Co-Founder, What's Trending

Matt Martin, Manager of Digital Content and Community Relations, Lucasfilm
Nadine Sykora, Creator, HeyNadine
David Jones, Principal, Creative Strategist, Social Lab
Bob Jennings, Producer, The Annoying Orange. Business Development, New Media Trader


Using Data to Drive Business Decisions


You've got great content. You've got audiences. Now, how do you optimize your videos to make money? Two data experts explain how to use back end analytics to help drive smart business decisions and arm you with the tools and analytics provided through YouTube to make smart, data-driven decisions.

Eugene Lee, Co-Founder, ChannelMeter
Andy Stack, Product Manager, YouTube


Interactive Storytelling on YouTube with Pemberley Digital


Behind the Primetime Emmy Award-winning The Lizzie Bennet Diaries, the five-platform interactive series Emma Approved, and PBS' Frankenstein, MD, Pemberley Digital has pioneered adapting classic novels into innovative, interactive YouTube series. Come and see a deep dive analysis into the business model and storytelling methods they use in creating these multi-platform franchises.

Bernie Su, Executive Producer and Head Writer, "The Lizzie Bennett Diaries" and "Emma Approved"


Coffee Break



What Can Your MCN Do For You?


This open and interactive session will put MCNs in the hot seat and ask: what makes them unique? Listen as experts describe how they are they redefining the traditional entertainment models and what you should consider when joining a multi-channel network.

Marc Hustvedt, Producer. Founder of Tubefilter. Executive Producer of Streamy Awards and Camp Takota.

Ezra Cooperstein, Chief Operating Officer, Fullscreen
Ali Adab, Vice President of Content and Partnerships, BroadbandTV
Kelly Finnegan, Vice President of Global Strategy and Partnerships, StyleHaul
Tamoor Shafi, Founder and Chief Executive Officer, Omnia Media


The "Science" Behind Branded Content


Brands are asking and creators are interested, so why are collaborations so challenging to facilitate? At this session, you will hear from the best in the business on what it takes to make branded content deals run smoothly, where the pitfalls are, and what to be aware of before you get started. Do you have the right stuff? Come and find out.

Kathryn Friedrich, Head of Global Commercialization, YouTube

Mitch Moffit, Co-Creator, AsapSCIENCE
Gregory Brown, Co-Creator, AsapSCIENCE


New Players: Why Is Hollywood Getting Involved? 


As digital entertainment emerges, traditional studios and production houses share a growing interest in getting involved. This session will dive into why high-profile Hollywood players are branching out to develop digital studios and the opportunities it presents for the industry.

Richard Crouse, Film Critic and Author

Kathleen Grace, Chief Creative Officer, New Form Digital Studios
Melissa Schneider, Senior Vice President, Development and Production, New Form Digital Studios
PJ Liguori, Creator, KickthePJ



"Carmilla Cocktails" presented by shift2


Sink your teeth into some tasty treats and sip on our very special 'Carmilla Cocktail' - a nod to shift2's hit web series, Carmilla, now playing on VerveGirlTV.


It's a Wrap!



Incubator Short Films: Presented by New Form Digital

New Form Digital presents an evening of shorts and clips from their 2014 Incubator Series. VIP guest access provided to Industry attendees. Registration opens soon.

Hosted by Mitchell Davis, films will be presented from a number of creators, including:
Bertie Gilbert
PJ Liguori (KickthePJ)
Tim Hautekeit
Craig Benzine (WheezyWaiter)
5 Second Films
Sawyer Hartman
Meghan Camarena (Strawburry17)
Yulin Kuang
Tony Velenzuela (Blackbox TV)

Screening to be held at TIFF Bell Lightbox, 350 King St. West.


Speakers will be added as they are confirmed.  For a preview of who will be attending, please visit:

Ali Adab 
Vice President of Content and Partnerships, BroadbandTV Corp
As VP of Content and Partnerships at BroadbandTV Corp, Ali Adab has been vital to the growth of the company’s multi-channel network, now third-largest in the world.

Andrew Barrett
Marketing Consultant
Andrew began his career in packaged goods at P&G, from which he has gone on to work as a marketer for companies including Pillsbury, Molson, JWT, LG, Samsung, Canadian Tire and Cisco.

Craig Benzine
Creator, Wheezy Waiter

Wheezy Waiter, along with his pet alligators, whale, and army of clones, has been entertaining his community of 'Beardlovers' for over 7 years.

539,000+ YouTube Subscribers

Pete Borum
Co-Founder and Chief Executive Officer, Reelio
Pete Borum is the co-founder and CEO of Reelio, where he oversees the business, creative and engineering teams that power some of YouTube's most effective branded content partnerships.

David Brown
Content Partner Lead, YouTube Canada
David oversees YouTube partnerships in Canada across Entertainment, Family, Sports and Music, growing new ways to connect users and content. 

Gregory Brown
Co-Creator, AsapSCIENCE

Gregory Brown is the co-creator of the YouTube channel AsapSCIENCE along with his partner Mitchell Moffit.

2,800,000+ YouTube Subscribers

Ezra Cooperstein
Chief Operating Officer, Fullscreen

Ezra Cooperstein is the COO of Fullscreen, and most recently was the Founding CEO of Maker Studios. The Hollywood Reporter named him one of their "Top 35 Executives Under Age 35."

Richard Crouse
Film Critic and Author
Richard Crouse is the regular film critic for CTV’s Canada AM, the 24 hour news source CTV’s News Channel and CP24.

Denise Darroch
Brand Manager Feminine Care, Kimberly-Clark Inc.
With more than 9 years of brand and shopper marketing experience, Denise is responsible for the development and oversight of marketing approaches and strategies to drive innovative and integrated messaging for the U by Kotex® brand.  

Amy Davies
Associate Director, Canadian Film Centre's Media Lab

Amy Davies is the Associate Director of the CFC Media Lab. She is responsible for designing, developing and implementing all of the digital programming for the CFC Media Lab, including its critically acclaimed digital entertainment accelerator, ideaBOOST.

Kelly Finnegan
Vice President, Global Strategy and Partnerships, StyleHaul
Kelly Finnegan is the Vice President of Global Strategy and Partnerships for StyleHaul, where she works with some of the world’s largest fashion and beauty brands on innovative digital, social and video content programs. She is responsible for the U.S., EMEA and APAC markets. 

Kathryn Friedrich
Head of Global Content Commercialization, YouTube 
Kathryn Friedrich currently oversees YouTube's content monetization strategies, including branded content, merchandising, and sales development. 

Brad Ford
President, Contiki Holidays Canada
Brad Ford has been developing travel businesses for more than 15 years, and is the Canadian President of the foremost adventure travel company for 18-35’s, Contiki Holidays. 

Kathleen Grace
Chief Creative Officer, New Form Digital Studios
Kathleen Grace is Chief Creative Officer at New Form, an independent venture between Discovery Communications, Brian Grazer, Ron Howard and leaders in the entertainment industry formed in April of this year. Grace is charged with driving the next generation digital studio’s mission to develop high-quality, scripted and unscripted programming for today’s digital audiences. 

Michael Gregory
Creator, Schmoyoho

Michael Gregory is the creator of the YouTube channel Schmoyoho, the home of Songify the News, Songify This, and other music & comedy-related shenaniganery.

2,400,000+ YouTube Subscribers

Marc Hustvedt
Producer. Founder of Tubefilter. Executive Producer of Streamy Awards and Camp Takota.
Marc is a producer, entrepreneur and digital entertainment executive. He is also a partner at Reach, the leading digital entertainment and content strategy agency for Fortune 500 brands including Nestle Purina, Walmart, Marriott, Carhartt and Anheuser-Busch.

Bob Jennings
Producer, The Annoying Orange. Business Development, New Media Trader

David Jones
Principal, Creative Strategist, Social Lab
After two decades working at and leading social media strategy development at global PR, advertising and digital agencies, David founded Social Lab in 2014 to bring the best of these disciplines together.

Shira Lazar
Host and Co-Founder, What's Trending

Shira Lazar is the Host and Co-Founder of the Emmy-Nominated, live interactive daily show and 24/7 news hub, What's Trending.

195,000+ YouTube Subscribers

Eugene Lee
Co-Founder, ChannelMeter

Eugene Lee is the Co-Founder of ChannelMeter, a marketing intelligence platform that helps brands advertisers and publishers understand the impact of online video. 

PJ Liguori
Creator, KickthePJ
PJ Liguori is a YouTube filmmaker, storyteller, and musician known as KickThePJ. PJ has been making videos on YouTube for 7 years and has gained a following of 600,000 Tiny Planet Explorers.

Matt Martin
Manager of Digital Content and Community Relations, Lucasfilm

Matt is a giant Star Wars fan who gets paid to do Star Warsy things on the internet as Lucasfilm’s manager of digital content and community relations.

Mitchell Moffit
Co-Creator, AsapSCIENCE

Mitchell Moffit is a singer, actor and Biology student from Guelph, Ontario. He is the co-creator of the YouTube channel AsapSCIENCE along with his partner Gregory Brown.

2,800,000+ YouTube Subscribers

Harley Morenstein
Creator, Epic Meal Time

Harley Morenstein, Canadian born Internet host & creator of the YouTube channel Epic Meal Time began his career as a substitute high school teacher in his hometown of Montreal, Quebec.

6,500,000+ Subscribers

Kendall Rhodes
Talent Manager and Producer, Digital Production Division, Untitled Entertainment

Kendall Rhodes runs digital content at Untitled Entertainment’s new launched digital production division to complement its strong management business. Untitled is a primer management company whose clients are some of the biggest names in Film, TV, and Digital in Hollywood.

Melissa Schneider
Senior Vice President, Development and Production, New Form Digital Studios
Melissa Schneider is a Creative Executive and Producer with an extensive background in both digital and traditional media. She is currently the Senior Vice President of Creative Development and Production at New Form Digital Studios, founded by Ron Howard and Brian Grazer.

Tamoor Shafi
Founder and Chief Executive Officer, Omnia Media
Tamoor Shafi is the Founder and Chief Executive Officer of Omnia Media, the premiere next-generation media company, focused on helping global brands maximize the power of online video.

Ana Serrano
Chief Digital Officer, Canadian Film Centre

Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997.

Andy Stack
Product Manager, YouTube

Andy Stack is the Manager of Partner Technologies at the YouTube Space L.A. and focuses on collaborations between creators and the product team.

Bernie Su
Executive Producer & Head Writer, Pemberley Digital

Bernie Su was an Executive Producer and the Head Writer of The Lizzie Bennet Diaries. He also served as an Executive Producer and Director of Welcome to Sanditon. He is the Executive Producer, Co-Creator, Head Writer, and Director of Emma Approved.

118,000+ YouTube Subscribers

Nadine Sykora
Creator, Hey Nadine

Nadine Sykora is a Canadian travel vlogger, blogger, host, actress, and YouTuber. Her travel credentials include over 38 countries visited and 4 countries lived in; all recorded on video over the last 4 years.

167,000+ YouTube Subscribers

Corey Vidal
Creative Director, Buffer Festival

Corey is the founder and president of ApprenticeA Productions. He directs and produces most of the company's productions, and appears in many of the videos. Joining YouTube in 2006, Corey has been making videos for over 6 years.

226,000+ YouTube Subscribers

Kaaren Whitney-Vernon
Chief Executive Officer, shift2   

Kaaren Whitney-Vernon has over 15 years successfully running her own company, Youth Culture, with a proven track record of creating youth brands including the top ranked teen magazine in Canada – Vervegirl. 

Tay Zonday
Creator, TayZonday

Tay blasted into the worldwide spotlight with his viral hit "Chocolate Rain" and is a People's Choice Award-Nominated, YouTube Award-Winning, Webby Award-Winning singer-songwriter, voice talent, brand spokesperson, actor, and digital media consultant.

881,000+ YouTube Subscribers


Buffer Festival Industry Day is not a fan event. All attendees must be industry professionals and apply for accreditation. All ticket purchases/applications are subject to verification by the CFC Media Lab and Buffer Festival. 

Approved buyers will receive a confirmation and ticket receipt. Any applicants not accepted will be refunded and notified via email.

Attendees must bring proof of purchase and ID on the day.

Who Should Attend

  • Agencies
  • Advertisers
  • Broadcasters
  • Content producers
  • Industry professionals looking to optimize YouTube

Contact Us

Any questions or enquiries can be directed to our customer services department at

Media Accreditation 

Any questions or requests for accreditation can be directed to Ana Plenter at


Thank you to all our partners. Your support has helped us produce Canada's first major YouTube Industry Conference. 

Title Partner


YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

Gold Partners

shift2 is an innovative agency that creates, manages and markets digital content targeting Generation C, specializing in custom YouTube content for brands across reality, how-to and scripted programming. shift2 also employs proprietary YouTube software to research and develop targeted content-driven campaigns, optimize audience engagement and deliver measurable results. shift2 is a co-venture between millennial agency Youth Culture, Shaftesbury and Smokebomb Entertainment.

Blue Ant Media is a privately held media company that creates and distributes content internationally in categories that span lifestyle, travel, music, nature, and documentary. The company owns and operates 11 media brands including Cottage Life, AUX, Smithsonian Channel Canada, and Oasis. Blue Ant publishes its content across its television, mobile, web and magazine properties. It also produces experiential events and consumer shows built around its areas of focus. Blue Ant Media is based in Toronto and recently made an investment in Omnia Media, a YouTube video network operating in Los Angeles

Bronze Partners

The  Canadian Media Production Association (CMPA) is Canada's leading trade association for independent producers. We represent more than 350 companies engaged in the production and distribution of English-language television programs, feature films and digital media. In 2012-2013, Canada's production industry generated 127,700 full time jobs, $7.6 billion in GDP, $2.3 billion in exports. During the last 10 years, Canada's production industry partnered in nearly 700 international co-productions worth $4.9 billion.

The Working Group (TWG) design and engineer great web and mobile products for growing startups and national brands. Smart collaboration between good people leads to great business solutions.

What’s Trending is a multiplatform media company that brings audiences the stories behind the hottest trending topics and personalities on YouTube and beyond. Reaching over 20,000,000 impressions per month across partners like YouTube, Virgin America, and iHeartRadio, the Primetime Emmy nominated What’s Trending is a recognized leader in the online video space.

Reelio automates YouTube Influencer marketing, helping brands to find and partner with popular YouTube creators, and enabling them to place their products and message in any number of highly visible, authentic, and engaging YouTube videos. We are the science that makes the art effective.

Media Partners


Community Partners


Sponsorship Opportunities

Please contact Amy Davies at or 416.445.1446 x495  


Hyatt Regency Toronto

King Ballroom
370 King Street West
Toronto, Ontario
M5V 1J9 Canada
t. 416.343.1234



Hyatt Regency Toronto offers underground hotel parking with in and out privileges for registered guests.


Self parking costs $32.00 per night.
Parking price is subject to change and parking space is also subject to availability.