Fifth Wave Initiative

Applications Closed


What is it?

Fifth Wave Initiative is Canada’s first intersectional feminist business accelerator. It offered a suite of programs and services for women-owned/led businesses in southern Ontario’s digital media sector to accelerate and sustain growth. Programming focused on radically inclusive feminist business practices and weaved feminist ideals of equity and fairness into business sustainability and scalable growth.

Take a look through the CFC Fifth Wave Flipbook — an aggregated commemoration of Canada’s first intersectional feminist business accelerator. Learn more about the women entrepreneurs who are changing the way we do business in digital media and ultimately paving the road for the next generation of women in tech.

Program Contact

For questions and clarifications, please contact

Fifth Wave Woman presenting


4 months



Program Structure

The Fifth Wave Initiative has three components:

Fifth Wave Connect: networking events designed to link participants with business leaders, academics and entrepreneurs from CFC Media Lab’s own extensive network as well as other powerful women’s networks across southern Ontario.

Fifth Wave Labs: four-month sustainable business growth and/or scale-up bootcamp, with sessions and workshops designed specifically for women-owned/led businesses based on women’s lived experiences.

Fifth Wave Outreach: scale-up activities that support the regional and global commercialization of participant products and/or enterprises.


Business owners are eligible to apply to Fifth Wave Initiative if they are:

  • Women-owned/led small or medium-sized digital media enterprises
  • Based in southern Ontario
  • At a mid- to later-stage with a product or service in market
  • Content, service or technology-enabled
  • Export-ready

Tuition & Fees

This project is funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario. There is no tuition for this program.

Please note that the CFC is not an OSAP-accredited institution.

Accessibility for Ontarians with Disabilities Act

The CFC is committed to providing accessible practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the application process, or have any questions regarding appropriate accommodations, please contact Deborah Fallows, Executive Lead, People & Culture, at:


For questions, please email:

Program Alumni

Anita Li

Fifth Wave Labs, 2021

Heather Briggs

Fifth Wave Connect, 2021

Marina Mann

Fifth Wave Connect, 2020

Tisha Reid

Fifth Wave Connect, 2021

Program Partners

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This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.


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