Subtle Social Experiment


The Subtle Social Experiment (SSE) investigates new ways to mobilizing citizens to shape their society. A narrative driven viral marketing campaign, SSE does not seek to sell you anything, but may convince you that, in fact, you are being sold out. Discover how user-based internet technology combined with narrative can redefine how we market to consumers.



Creator Bio

Adam Leon, David Mills & Patrocio Penteando

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