HERD.fm is a mobile music application designed to solve the problem of discovering and sharing music. The app automatically creates personalized playlists and makes new music recommendations based on what a user’s listening to on their phone or sharing on Facebook. It was developed with the support of the CFC during the NBCUniversal Multiplatform Program & CMF. Since launching in the iTunes store, HERD.fm has had strong user adoption and engagement numbers. The app has been well received in the press with coverage in publications like Billboard, Digital Music News and Music Ally, and was awarded an FWA Mobile of the Day. The project has also garnered private API partnership arrangements with SoundCloud, Songkick, Last.fm and YouTube.