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Our primary logo can be used with and without a descriptor. If using CFC without it’s descriptor the name must be stated elsewhere in the implementation for context.
Versions
Positioning and sizing
Clear space helps present the logo and maintain good visibility when placed with other logos, marks, or graphics. The inner height between the 2 lines of the “F” is the benchmark for spacing (it is marked with an “x”). The space around the logo should be twice as much as this (2x). When using the full logo with “Canadian Film Centre” text, the minimum size for the logo is 1.8in wide. Maintain this size to for legibility and clarity.
Our primary black is used as our main logo colour and should be the dominant colour for text online.
Primary Colour
PMS: Black C
Hex: #252525
RGB: 37,37,37
Brand Colour 1
PMS: 7416 C
Hex: #EB715B
RGB: 235,113,91
Brand Colour 2
PMS: 715 C
Hex: #FF954A
RGB: 255, 149, 74
Brand Colour 3
PMS: 135 C
Hex: #F6CB57
RGB: 246, 203, 87
Brand Colour 4
PMS: 709 C
Hex: #E75D7A
RGB: 231, 93, 122
We utilize a number of a gradients for overlays and graphical pairings. These can be a combination of our secondary brand colours used at any angles.
Gradient Ex 1
Gradient Ex 2
Gradient Ex 3
Gradient Ex 4
Filson Pro
The only font used in the CFC branding is Filson Pro. It can be found in the Adobe font’s library here
There are a variety of weights and size parings that work well. We also utilize a highlighted treatment on intro titles.
Filson Pro
Sample Lead text for placement – Amet magna ea incididunt enim quis quis.
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Intro text sample
Secondary heading sample
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Imagery and graphics help shape the aesthetic and communicate subject matter in the CFC brand. It gives a window into the organization and it’s values.
Real images of alumni and residents is the preferred choice.
The goals of content writing on this site are to simplify, improve accessibility / readability where possible, ensure cohesive voice throughout and create new content where needed.
Brand adjectives
Used to guide the tone/voice for content creation:
Creative
Short description of how this should apply coming soon.
Bold
Short description of how this should apply coming soon.
Inclusive
Short description of how this should apply coming soon.
Accessible
Short description of how this should apply coming soon.
More content to come
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If you have any questions about how to utilize our brand and visual identity please don’t hesitate to reach out.