REALLIFE is the first boutique agency with a South Asian female - Kulbinder Saran Caldwell - as founder/owner representing diverse, neurodiverse and LGBTQ writers. REALLIFE incorporates a diversity mandate within core product offering. The company's vision is to have more BIPOC representation in film/television industry and put the spotlight on diverse storytellers. Our premise is to provide a nurturing environment in which its writers can create high quality, award-winning content. Along with being an agent, REALLIFE also acts as a manager and helps writers develop their projects by connecting them with various mentors, story editors and by organizing script table reads to strengthen content and provide the extra support many of these new and emerging writers need. REALLIFE’s literary arm is part of REALLIFE Pictures Inc. umbrella which also has a production company and a female filmmakers’ coaching program. The company is a member of CMPA and PRO (Producers Roundtable of Ontario). REALLIFE’s development slate includes limited drama series THE NIGHTBIRD adapted from Canadian novel by Anita Rau Badami which was selected for NSI Business for Producers program; a new dramedy series from creator Anil Kamal called SAFFRON and thriller HIGHWAY 2 from award-winning writer/director Eva Thomas.
Kulbinder Saran Caldwell - Founder & CEO
REALLIFE is a literary agency that also provides talent management services. We have 16 new and emerging writers who we’re introducing them to film/television industry. For a long time, many companies were looking for diverse writers but didn’t know where to find them. REALLIFE has identified this niche and the dire need for representation. We have identified BIPOC, neurodiverse and LGBTQ writers who can be staffed in writers’ rooms to write their diverse stories and therefore, provide more authentic representation on screen. REALLIFE’s process is to identify their unique POVs and develop writers and their projects to make them both market ready. Our competitive advantage is to not only identify these writers and submit them here in Canada, but also internationally. Our resources are aligned with production industry trends regarding diversity mandates, as opposed to others. Recently, there has been a number of databases to showcase diverse talent in the industry from HireBIPOC; Access Reelworld and Film in Colour that allows both production companies and broadcasters to search for new-to-them diverse talent.
REALLIFE has been in business for less than a year and already has a 75% conversion rate, all of them with new and emerging writers.