Sel Ghebrehiwot is the founder and operator of SEL GHEBREHIWOT VIDEO PRODUCTION Inc., a marketing agency and production service business that offers digital video, social media, and short form content strategy consulting and production. After graduating from Ryerson University’s Radio and Television Arts program in 2011, Ghebrehiwot worked for years in television and new media production both in on set and post production roles. She also worked for popular YouTube channel AsapSCIENCE before transitioning into her business, now with a client list including Shaftesbury Films and Saloon Media. Ghebrehiwot also is a filmmaker and video artist, creating time based video works that have exhibited at galleries throughout Toronto. In 2017 she participated in The Drake Hotel’s residency program and is currently exhibiting video works at The Drake properties. Ghebrehiwot is passionate about the relationship between art and messaging, and uses her creativity to connect with audiences both in her business and creative efforts.