John Saydam

John Saydam




Fifth Wave Connect


John Saydam is an award-winning digital, social and branded content expert. Over the past 15 years, John has led digital and social strategies for iconic brands such as Emirates Airlines, Saudi Telecom, Blackberry, Air Canada, BMW Canada and the Ministry of Health Ontario.

Most recently, in the Middle East he successfully led the social media team and strategies for Emirates Airlines. This resulted in increasing Emirates social media presence from zero to 15 million followers on 11 channels. His global award-winning branded video content social media campaign "Be There" for Emirates gained over 80 million views in 6 months and generated $15 million in revenue.

As VP Social Media for a mobile brand of Saudi Telecom, John developed influencer marketing campaigns and millennial marketing strategies.

For Blackberry, John spent 3 years building and growing global communities.

John is a sought after speaker having presented at digital, social and travel conferences around the world.

John has a degree in Engineering, a certificate in Hospitality, is fluent in English, Turkish and can speak Japanese. Open minded, John is also a pragmatic risk taker whose passion for travel has allowed him to visit and/or work in over 40+ countries; leaving positive imprints and contributions in almost all of the places he has lived and worked.