Deb Day

Deb Day




Fifth Wave Labs


Deb Day is the Founder and CEO of Innovate By Day, a strategic marketing, social media and digital content studio that specializes in the film, television and digital industry, building audiences. Prior to forming Innovate, Deb produced and directed award-winning film and television. Over the last nine years, Innovate has worked with companies, individuals, organization, broadcasters including Telefilm Canada, Just For Laughs, Entertainment One, Cheryl Hickey, The Bachelor Canada Prediction Game, Guardians Character Generator, Private Eyes, Mary Kills People, Rookie Blue, Corner Gas, Workin’ Moms, The Canadian Country Music Association, YouTube and Facebook.

Deb leads her team in producing customized audience-centric digital content and strategies that are on-brand, creative, and grounded in research. She and her team produce interactive digital content, manage online communities, live events, and execute paid ad campaigns. Under her leadership and guidance, Innovate By Day has built a reputation for being goal-oriented, and always looks to surpass expectations.

Deb is often sought out as a trainer, speaker and mentor. She is passionate about empowering the next generation of storytellers, learning & building communities.