Deb Day

Deb Day




Fifth Wave Labs


Deb Day is the Founder and CEO of Innovate By Day, a full-service strategic marketing agency and digital content studio supporting values-based companies. Prior to forming Innovate, Deb produced and directed award-winning film and television. In 2010, Deb saw an opportunity to bridge the gap between content creators and audiences, and founded Innovate By Day.

With her long history in the entertainment and cultural industries, Deb is known as “the storyteller that the storytellers hire” to build their brands and communities. Deb is passionate about empowering people and their brands. She leverages her experience to lead her team in creating effective creative marketing strategies and engaging digital content for companies, individuals, organizations, and broadcasters,

In 2018, Deb received the Digital Trailblazer by WIFT - Toronto for her leadership in Digital Media. Deb is a SheEO Activator, and a mentor for The Forge, McMaster University's business incubator program. Deb was a member of the first cohort of the Fifth Wave Accelerator Lab and TAP Toronto..

Innovate By Day is a queer-friendly company which employs and celebrates people across the spectrums of gender and sexual identity, as well as people from diverse cultural and ethnic backgrounds, all working collaboratively in an equitable, supportive, accountable environment.