Vlad earned his stripes with internationally renowned advertising agencies, most notably Sid Lee as a Brand, Communication and Innovation Strategist. There he developed the intellectual underpinnings behind transformative initiatives for blue chip brands. In 2014, he opened up his own brand and digital development agency where he built new brands from a blank canvas for technology and socially driven companies whose aim was to challenge the status quo. He now brings his knowledge in captivating storytelling to the world of Virtual Reality. At Pinch VR he enables brands to create and deliver immersive experiences at high-velocity penetration and scale to consumers’ pockets worldwide.