Fifth Wave Initiative

Connect Companies

Three women stand side-by-side and pose for a photo


CFC Media Lab presents the Fifth Wave Initiative, a suite of programs and services designed to accelerate and sustain the growth of women-owned/led enterprises* in southern Ontario’s digital media sector. From the team who founded IDEABOOST, Canada’s only vertical media and entertainment technology accelerator for eight years running, Fifth Wave Initiative programming brings radically inclusive feminist business practices to the forefront of Canada’s startup ecosystem. It weaves feminist ideals of equity and fairness into business sustainability and scalable growth.

The Fifth Wave Initiative will support up to 200 women-owned/led enterprises in digital media through a combination of bespoke bootcamps, mentorship, industry networking events, and transformative scale-up opportunities for women-owned/led small and medium-sized companies. 

*inclusive of women-identified and/or underrepresented women

Program Components

The Fifth Wave Initiative has three components:

Fifth Wave Connect: networking events designed to link participants with business leaders, academics and entrepreneurs from CFC Media Lab’s own extensive network as well as other powerful women’s networks across southern Ontario

Fifth Wave Labs: four-month sustainable business growth and/or scale-up bootcamp programs and workshops designed specifically for women-owned/led businesses based on women’s lived experiences

Fifth Wave Outreach: scale-up activities that support the regional and global commercialization of participant products and/or enterprises 

Learn more about  FIFTH WAVE PROGRAMS

Learn more about  FIFTH WAVE PARTNERS



OR: Write us at

Apply now to Fifth Wave Connect


The CFC is committed to providing accessible practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the application process or have any questions regarding appropriate accommodations please contact Deborah Fallows, CHRO, at:

Program Partners


This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

Outreach Program Partner

Media Partner

Evaluation Partner

Community Partner



The Fifth Wave Initiative is a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media sector in southern Ontario. 


We accelerate organic growth, based on the human needs and lived experiences of women entrepreneurs, while fostering a welcoming, inclusive, intergenerational program culture where everyone can thrive. We support women entrepreneurs as they grow their business their way, with a focus on equitable models for structure and governance.

All participants in Fifth Wave Initiative must first apply to join Fifth Wave Connect, a prerequisite for eligibility for Fifth Wave Labs and Fifth Wave Outreach. Applications to Fifth Wave Connect can be submitted at any time by using the online form available  here.

Companies seeking to participate should be: (1) owned and/or led by women; (2) based in southern Ontario; and (3) focused on tech, tech-enabled products, content and/or services in the digital media sector. 


Fifth Wave Initiative is committed to at least 30% participation by members of underrepresented groups. These include, but are not limited to, LGBTIQA+ women, women with disabilities, neurodiverse women, Indigenous women, women of visible minorities, women in rural or remote regions, newcomers to Canada, and women from Official Language Minority Communities (OLMCs).

Fifth Wave Connect

Fifth Wave Connect participation is provided to qualifying companies without charge. None of the programs of Fifth Wave Initiative provide direct capital investments, nor is an equity stake required for participation. Entry into the program is based upon application and review by the CFC Media Lab team. Companies are accepted on a rolling basis throughout the year. Fifth Wave Connect companies may vary the intensity of their participation over time, according to their stage of development and goals set with their advisors.

Key activities for Fifth Wave Connect members include:

  • Networking within the Fifth Wave community
  • Structured support from within the Fifth Wave partner, mentor and faculty network
  • Direct services provided by Fifth Wave program and event partners
  • Weekly virtual ‘Between Founders’ calls exclusively for Fifth Wave members to connect, socialize and collaborate
  • Bimonthly one-on-one connection events with highly valued Fifth Wave mentors
  • A complimentary 1-year pass to Feminist Enterprise Commons
Apply now to Fifth Wave Connect

Fifth Wave Labs

Fifth Wave Labs is a nonresidential four-month intensive bootcamp-style program for up to 10 companies per cohort each year through 2023. Sessions are customized to capitalize on the expertise of diverse world-class faculty, mentors, advisors, partners and staff. At the orientation session, each founder is paired with a highly qualified, values-aligned lead guide (coach) who helps guide the four-month journey. Fifth Wave companies receive bespoke coaching in business development, market, sales, strategy, partner development, business modeling, financing, planning for scale, staffing, company culture and wellness, and/or various forms of fundraising. All programming is delivered through a feminist lens, focusing on topics such as community impact, ecosystem mapping and engagement, thoughtful disruption and unintended consequences.

Founders within Fifth Wave Labs will also receive intensive coaching on how to fund growth and how to pitch their company to different audiences, including customers and investors. They will receive exposure to CFC Media Lab’s extended investment network in Ontario and beyond. 

Applications for Fifth Wave Labs Cohort 4 are now CLOSED.

Fifth Wave Outreach

A key deliverable for Fifth Wave Initiative is creating and facilitating scale-up opportunities for businesses to increase revenues, including support for commercializing or monetizing a product and/or entering new markets nationally and internationally. The scaling stream of Fifth Wave Initiative programming, known as Fifth Wave Outreach, is specific to our established partnerships and bespoke to the women founders deemed most suitable for each activity. 



The Fifth Wave Initiative is a suite of program offerings focused on supporting expansion-ready women-owned/led digital media businesses in southern Ontario. Applicants interested in participating in any aspect of the Fifth Wave Initiative must first apply for review and acceptance to the Fifth Wave Connect program. Adjudication of applications are made on a rolling basis throughout the year.

Each annual cohort of Fifth Wave Labs will be announced on this website, and require an additional application by companies that have already been accepted into Fifth Wave Connect. Other opportunities within the initiative (like Fifth Wave Outreach) are by invitation only to companies in the Connect program.

Click  here to apply now to Fifth Wave Connect. 


Companies are eligible to apply to Fifth Wave Initiative if they are:

  • Women-owned/led small or medium-sized digital media enterprises
  • Based in southern Ontario
  • Mid-to-later-stage businesses with a product/service in market
  • Content, service or technology-enabled businesses
  • Export-ready

PLEASE NOTE: Incorporation status is no longer an eligibility requirement for acceptance into the Fifth Wave Connect Program.

At least 30% of the participants will be drawn from:

  • Women with disabilities
  • Neurodiverse women
  • LGBTIQA+ women
  • Indigenous women
  • Women of visible minorities
  • Women in rural or remote regions
  • Newcomers to Canada
  • Women from Official Language Minority Communities (OLMCs)

Key goals for this program include:

  • Helping women-owned/led companies grow, strengthen and become truly financially sustainable
  • Facilitating access to values-aligned capital to women entrepreneurs
  • Supporting organic enterprise growth through bespoke programming
  • Providing a welcoming culture and transformative experience for everyone, including mentors, investors, coaches and partners
  • Enabling thoughtful, intentional disruption
  • Encouraging and leveraging the power of intergenerational learning
  • Creating an environment where women’s earned/learned experiences and insights are valued
  • Improving support and outcomes for women founders by recognizing and valuing their primary caregiving responsibilities (where applicable)

For further information about the program, see the Frequently Asked Questions (FAQ)  here.

OR: Write us at

Apply now to Fifth Wave Connect



OCAD University’s Super Ordinary Lab looks at near to market or just-in market technologies to understand their social significance and potentialities. Research programs are created on a case-by-case basis, depending on the type of technological acquisition, its market standing, partner interest, community uptake, and curricular possibilities.

Eve-Volution, Inc. is an experienced, lean and innovative intersectional feminist consulting and startup skill-building collective. It serves feminist economy stakeholders, incubators, accelerators, economic development organizations, impact investors, corporate innovation teams and policymakers with a focus on designing incubators and accelerator programs that help human-centered and social innovation-led enterprises grow.

Digital Justice Lab focuses on building a more just and equitable future by engaging with diverse communities to build alternative digital futures. Working alongside technologists, community activists, and policymakers, they shape a better understanding of technology and its impact on communities across the country. Through capacity building, public engagement and continuous collaboration, Digital Justice Lab supports communities in making informed decisions around digital issues.

The Pivotal Point shares its unique model for fostering entrepreneurship to bring insights on innovation, creativity and synergy to organizations developing their own incubators and accelerators. Headed by Valerie Fox, co-founder of the DMZ at Ryerson University – Canada’s leading university incubator, ranked as one of the world’s top three.

Marigold Capital offers strategic consulting and fund management in the private market impact investing space, with a focus on social justice in domestic and emerging markets.

SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators. Launched in 2015 in Canada, this visionary model is emerging as a leading global innovation that is totally unique. Rather than trying to fit women into the existing models and systems and level the playing field, they are creating an entirely new field. SheEO pushes the reset button on how to support women on their own terms and focuses on bringing out the best of women by being radically generous to each another. 


The Government of Canada’s first-ever Women Entrepreneurship Strategy (WES) has committed $2-billion in order to double the number of women-owned businesses by 2025, fostering gender equality in leadership, the empowerment of women, and a net gain of up to $150 billion in GDP.

Across Canada, business leaders now have the opportunity to demonstrate their commitment to the advancement of gender equity, inclusion and diversity and to foster innovation in the accelerator space by providing additional support to the programs involved in the nationwide WES.

CFC Media Lab’s Fifth Wave Initiative offers companies a range of exciting opportunities to get involved, including:

  • Fifth Wave Initiative – PRESENTING Sponsor
  • Fifth Wave Lab – SUPPORTING Sponsor
  • Fifth Wave Connect – HOSTING Sponsor


Established in 2021, the FIFTH WAVE ECOSYSTEM ADVANCEMENT COLLECTIVE (WE FLY COLLECTIVE) is an informal collective impact initiative that operates as part of the Fifth Wave initiative.

The WE FLY COLLECTIVE is a voluntary collective initiative led by Fifth Wave.

Its mandate is to strengthen the women’s entrepreneurship ecosystem in Ontario by:

  1. Sharing insights, information and news
  2. Supporting each others work (referrals, recruitment support, social media outreach)
  3. Do our part advocating for the advancement of women entrepreneurs in Ontario—still the only province without a women’s enterprise strategy.

We achieve our mandate by creating a space (primarily online) for gathering, connection, collaboration and knowledge sharing between sector relevant women’s enterprise ecosystem players including women’s enterprise organizations, women led capital funds, relevant membership association leaders, entrepreneurship institutions, government and suppliers.

In fulfilling its mandate, the WE FLY COLLECTIVE also takes part in the following:

  • Provide support for corporate sponsorship, partnership or fundraising efforts (introduction, leads, letters of support etc)
  • Help advance each other’s brands; Help recruit /vet applicants when needed
  • Recommend topics/speakers for Fifth Wave programming (and for other programs represented in the Collective)
  • Liaise with outside organizations on behalf of Fifth Wave and collective members who have services or programs that would be of interest to Fifth Wave founders and other collective members.

We Fly Collective Members

Miryam Lazarte

LatAm Startups

Marina Di Pancrazio

Just for Laughs Group

Ashley Richard


Lucie Lalumiere

Interactive Ontario

Alexandra Hong

OCAD U - RBC Centre for Emerging Artists & Designers (CEAD)

Renee Devereaaux

Sheridan College EDGE

Tammy Hwang

City of Hamilton

Deanna Cadette


Suz Stein


Nancy Wilson

Canadian Women's Chamber of Commerce

Meagan Trush

Diversity Institute, Ryerson University

To learn how your company can support women founders and entrepreneurs in southern Ontario and the many benefits of sponsorship, contact:

Nataly De Monte, Director, CFC Media Lab

For further information about the program, see the Frequently Asked Questions (FAQ)  here.

OR: Write us at

Apply now to Fifth Wave Connect

Applications for Fifth Wave Labs Cohort 4 are now OPEN until Sunday, February 13, 2022

Apply now to Fifth Wave Labs



AVA Animation & Visual Arts is a team of professionals with award winning expertise in projection mapping and interactive content for immersive spaces. A creative team that thrives on creating exceptional visual solutions for live entertainment and transforming events into extraordinary visual experiences with technology, creativity and emotion. 

Babe Nation is a Toronto-based boutique indie production company that champions female and emerging voices behind and in front of the camera. 

Driftscape connects local destinations with visitors via our mobile apps. We focus on local culture so visitors can find the best of what’s nearby. Local destinations get powerful tools to learn about their visitors, at a fraction of the cost of building their own app.

EssayJack is a web-based solution offering scaffolding for writing so that writers have interactive text boxes, tips and prompts that walk them through the writing process, targeting high school and university/college students and educators.

Innovate By Day is a woman-led social media and digital content company known for engaging online communities and building turnkey, customized solutions for clients. 

My Wine Canada is an online marketplace that connects consumers with wineries and distilleries across the country. My Wine Canada has over 100 winery and distillery partners and features 1,500+ products in the marketplace - almost all of which cannot be found in any liquor store.

Oya Media Group is a Black women-led production company. Our mission is to thrive in the Canadian and International media marketplace and contribute our voice to an underrepresented demographic, concentrating on new forms of socially relevant diverse content. 

Sarah Selecky Writing School is an online creative writing school that approaches writing as an art, and also as a contemplative practice. We believe that skill comes from study, that inspiration comes from love, and that both are necessary.

Sticky Brain Studios is a company that designs smart experiences that make you think. We help companies connect with audiences by creating interactive games, apps, and digital content. 


Achimostawinan Games is an Indigenous owned and operated video game company dedicated to developing Indigenous games for an Indigenous audience (and the world) while also helping Indigenous artists and communities develop interactive and digital content.

B4brand is a bilingual, multicultural, storytelling-driven marketing agency for purpose-driven brands. 

BLACK FOODIE is a versatile digital platform and creative agency focused on expanding the public's understanding of the black diaspora through food. 

From broadcast television to digital media, Close Captions Services (CSS) is Canada's frontrunner in full-spectrum media accessibility, providing closed captioning and descriptive video services for broadcasters, producers, educators, governments, production houses, festivals and more.

Little Engine Moving Pictures is a creator-driven television, feature film and interactive production company specializing in innovative live-action, hybrid and animated series for an international audience.

Pitch Better is a market research and business education firm committed to collecting data that offers insights into the economic needs of Canadian Black owned for profit and non-profit businesses.

Sisterhood Media is a business dedicated to producing and distributing films, podcasts, and other forms of digital media to audiences from minority groups.

Sunstar Worldwide Studio provides editing services to TV producers and production creation services to businesses and organizations.


Art Collision is a digital marketing agency, specializing in strategy, content, design, and development. 

FitIn is a Fitness and Mental Wellness App.We're dedicated to helping Canadians find physical fitness and mental health solutions - quickly and easily. 

Friday Things is a new media brand for millennial and Gen Z women that launched in January 2020.

HiBnb is a Canadian cannabis hospitality service dedicated to helping the cannabis community explore, experience and share what they love by facilitating Canada-based accommodations and tourism experiences that include cannabis.

The Ops Collective helps creatives and service providers create profitable online courses in less than 30 days.

Peeps Magazine provides readers with well-told, deeply researched stories about culture, shared with world-class photojournalism and design. 

Springbay Studios makes ecology engaging, tangible, and experiential for children. 

The Green Line is a new local outlet that investigates the way we live to produce journalism that helps young Torontonians survive and thrive in a rapidly changing city.


Adani Pictures is a Toronto-based TV and digital production company, helmed by producers Jessica Adams and Rua Wani.

Change Creates Change Eating Disorder Care is a women-run private practice that provides specialized eating disorder care to children and youth living with an eating disorder, as well as their families.

Gifting Sense helps children get ready for all the personal finance decisions that lie in their future, by teaching them how to think before they buy.

Lode Store is a unique pre-loved marketplace for kids.

Lucky One Projects is a production and editing company that works with brands, artists, influencers and creative entrepreneurs to make better video content, faster from anywhere in the world.


Moxie Productions is a full service video production company operating in Toronto offering expertise to turn ideas into reality.

Reality Realnesss is a digital broadcast network streaming from Youtube, Twitch, and Facebook, dedicated to providing live, and on-demand Episode Recap Shows, for Reality Television Programming.

Window Dreams Productions is an award-winning production house that specializes in impact production that is ready for the global market.

Connect Companies

100 Dragons Productions has been supporting creation of film & TV for over 20 years. Its newest branch, 100 Dragons Media, launched in 2015 and produced its first feature documentary, My Piece of the City, directed by Moze Mossanen premiered at The Regent Park Film Festival and screened at The Yorkton Film Festival, nominated for a 2018 Golden Sheaf Award.

AccessAR (AAR) creates augmented reality content for event, conference and festival organizers; fashion, entertainment, lifestyle and CPG food, beverage and cosmetic brands.

Acuvise Consultancy Inc. provides continuing education program creation, and research based advocacy services, including market research study and design, with expertise in chronic disease management, digital health, and environmental sustainability.

At  Alternative Food Network we believe food can be medicine, a tool in the integrative tool box to heal and balance.

Amintro Inc. is a social impact enterprise reducing social isolation for those ages 50plus through its free, online, social platform called Amintro.

Artcryption is a blockchain platform that protects, tracks and stores artwork on the Ehereum blockchain creating trust in the purchase of art. 

ArtDog Studio is a multimedia service for creating film, video, design and print on-demand by Canadian Artist Lucy Drumonde.

Big Bang Beige creates and produces virtual events and experiences. We offer experience design, multimedia design and production, specializing in virtual and hybrid.

Big Kitten is a Production Company built on creative first, created by the company founder and collaborators with a genre focus on comedy, horror and drama.

Crossfield House Productions was founded in 2017 and is a Black-owned, award-winning production company located in Toronto, Ontario, Canada.

Culture Creates is a social enterprise that uses semantic computing technology to help the performing arts and culture sector generate its very own sector knowledge graph of what’s happening in the arts in Canada.

Defar Media is an independent production company making genre films for Black women and women of colour audiences.

Design Off The Boat is an All-Women Product Design Crew for All Women Founders. We work with social entrepreneurs with the goal of accelerating the time-to-impact of tech solutions for social enterprises.

Digital 55 is a collective of award-winning designers, developers, researchers, and content strategists working together to create unique, innovative digital interactive products, and learning experiences. 

DriveHER is a tech-enabled platform that empowers women with access to safer transportation and economic opportunity through female-only ridesharing.

e→d films is a Montreal-based animation studio that makes award-winning films with a handcrafted feel. (ESR) is a new breed of motorcycle community. Combining the best of today's social web with useful features tailored to motorcycle enthusiasts of all types, ESR is an open platform for the exchange of everything motorcycle.

Foodpreneur Lab is a non-profit whose primary mandate is to provide equitable access and a business model for success in food product entrepreneurship by providing skills knowledge and resources that address systemic gendered and racial barriers in the industry. 

Hop To It Productions is a female-owned and run independent entertainment company that creates and shares compelling proprietary purpose-driven content for a range of global audiences across different platforms including TV, digital, social and live.

Idea Central is a creative strategy consulting agency based in Toronto Canada.

Infinite Frame Media is an immersive content creation studio focused on telling thought-provoking stories. We use virtual and augmented reality to connect audiences to the subject matter in meaningful ways.

Kannon Films aims to produce high-quality television and film content in both French and English.

Karen Ng-Hem Inc. is a graphic design and idea generation firm based in Toronto. 

KiddieNomics is a fun, informative and free kids webinar series educating kids ages 8 - 13 years old about all aspects of financial literacy.

KIDICTED is a mobile app designed to inspire kids to put down their devices and get 'addicted' to the real world.

Laughing Cat Productions creates original media content that is compelling, daring, intelligent, and forward-thinking.

Light The Girl Productions is a multi-platform production company, committed to creating original female content for film, television and digital networks.

Lightouch is an EdTech in the creative industry segment designed to help parents and educators empower children to thrive and succeed in life by building their emotional intelligence and strengthening their soft skills.

LuxSOS is a social purpose company that helps entrepreneurs, who work in the service industry, embrace and thrive using the online market safely.


Based in Toronto,  MacKinlay Media is a home for independent filmmaking that prioritizes discovery, champions original voices, and favours the bold.


Millie is a friendly digital agency seasoned in branding, copy & content, and web design. We support lifestyle businesses in all stages of their business, from ideas-on-a-napkin to acquisition and beyond.

My Digital Kitchen specializes in desserts that cater to different dietary needs. We create gluten free, diary free, vegan, and paleo options that are low glycemic and sugar conscious.

My Well Self is a holistic healthcare marketplace where consumers research holistic treatments via user generated data to connect with local and vetted holistic health practitioners.

NeedsList builds software and solutions for a new era of global crises. Our flagship software powers faster and sustainable humanitarian action with real-time matching tools. 

Notebook Productions Inc. is an independent Canadian production company with a focus on scripted content.

NOYADESIGNS is a digital design and marketing firm that provides solopreneurs and large organizations with digital marketing assets produced through a diverse and inclusive lens.

Obvious Allegory is a Toronto based media company that focuses on producing made-for-platform movies and short format digital series.

Origami XR is a cloud computing tool that makes it easy to create and share augmented and virtual reality experiences.

Perspective Squared Digital is a video production company with a focus on content strategy and storytelling.


Podyssey is an online community where podcast lovers can discover and discuss their favourite podcasts.

Radar Media is an amplification company.

Radiate Real is a boutique digital marketing studio that helps people build their brand and amplify their message.

REALLIFE is the first boutique agency with a South Asian female - Kulbinder Saran Caldwell - as founder/owner representing diverse, neurodiverse and LGBTQ writers. REALLIFE incorporates a diversity mandate within core product offering.

REALM is a cultural agency that provides one stop service on content, production, and public relations. We dedicate to serve clients in both Canadian and Asian markets.

SEL GHEBREHIWOT VIDEO PRODUCTION Inc. is a full service strategy and production marketing agency for businesses looking to successfully use video on all social media platforms. 

Snail Mail Media is an independent production company specializing in commercially viable, character-driven projects.

StagePage is a performing arts intelligence company and data platform, founded by artist and producer, Mariel Marshall.


StoryBilder is a creative writing platform that bridges the gap for new and intermediate writers.

Taza Media is an independent film production company based in the creative hub of Toronto. 

The Balanced Practice is a service based virtual practice helping folks develop healthier relationships with food and their bodies.

The Gorgeous Spice Company makes wildly original spice blends for the kitchen adventurer and culinary free spirit in us all.

The Nest offers individual nutrition support, as well as virtual group programs for parents and parents-to-be.

The Venue Global has created a smart technology that allows users to tailor their entertainment experience to their unique needs; providing real-time data on what is worth attending and who else will be there! 

Third Culture is a narrative-driven production company based in Toronto, Canada. Our work promotes cultural diversity both in front of and behind the camera. Under the leadership of company directors Maya Annik Bedward and Kate Fraser, we provide development and production services to the Canadian screen-based content industry.

Transpose is a creative agency who makes branding and creative services financially accessible to nonconformist entrepreneurs.

Vesta Social Innovation Technologies is a social enterprise building an information and reporting platform for sexual assault and harassment.

weDstll™ is a highly-customizable mobile platform which matches like-minded shoppers with each other and natural beauty brands based on their shared values.



Q: What kind of tangible results does the Fifth Wave Initiative seek to deliver?

A: First and foremost, Fifth Wave Initiative exists to help women-led companies grow and become financially sustainable. To achieve this, we have designed a unique, high-powered program that will strengthen founders’ business skills, generate new insights, accelerate business development efforts (domestically and internationally), grow revenues/monetize followings, facilitate access to aligned capital and to values-aligned, diverse mentors and coaches for women in business. We will also leverage the Government of Canada’s women’s entrepreneurship initiatives, for example, participation in supplier diversity efforts.

Q: What kind of gaps in the startup ecosystem does Fifth Wave Initiative seek to address?

A: Women-owned/led companies are underrepresented in mainstream accelerator programs. Additionally, studies continue to show that women entrepreneurs looking to grow their companies experience additional barriers to success. As a result, Fifth Wave Initiative seeks to help women entrepreneurs access (1) relevant, values-aligned capital; (2) viable, alternative pathways for growth and (3) support for women serving as primary caregivers while growing a company. It also seeks to provide guidance on (1) relationship capital and/or expertise in securing government grants; (2) how to navigate an extreme-growth, ageist, VC-oriented tech culture; and (3) how to leverage, value and support the lived experiences, social roles and insights of women entrepreneurs.

Q: I’m a 50-50 owner of a company with a male co-founder. Am I eligible to apply?

A: While the program welcomes companies that are majority-owned by women, the Fifth Wave Initiative is also open to companies that are led by women, even if they do not own a majority of their company’s equity.

Q: Is my company eligible if we are located outside of Toronto?

A: Companies from across southern Ontario are eligible. The primary location of service delivery will be in Toronto, however, additional venues across southern Ontario will be onboarded to host Fifth Wave Connect events.

Q: What kinds of companies fall within the digital media ecosystem?

A: We are interested in technology or technology-enabled companies that provide content, services, consulting, platforms and/or products in categories including arts, entertainment, information, education, recreation, culture, immersive media and more.

Q: What stages of companies are eligible to apply?

A: Companies may range from early- to later-stages in their development; so long as they are offering a product, process or service that is currently in market and generating revenue when they apply.

Q: What are feminist business practices and how do they inform the Fifth Wave Initiative?

A: Feminist business practices, as they apply to Fifth Wave Initiative, mean learning about alternative enterprise management, design tools and growth strategies, such as feminist business model canvas, ecosystem mapping and inclusive leadership principles. It also means creating sustainable enterprises which value equity, wellness, community, and fairness. We also seek to open up the Ontario startup ecosystem to women founders with a range of definitions of success. We recognize not all successful enterprises depend on traditional private venture capital startup models. In practice, this means that some of our companies will not be seeking rapid growth and market share so much as creating a sustainable business that delivers value to customers and communities, sometimes even niche groups that would otherwise not be served by conventional businesses.

Q: What are the program’s own diversity goals?

A: Fifth Wave Initiative recruitment and selection will emphasize diversity of thought, background, experience, and enterprise stage within the founders participating in each program component, with a particular lens on encouraging underrepresented age groups, LGBTIQA+ women and nonbinary individuals, women with disabilities, neurodiverse women, Indigenous women, women of visible minorities, women in rural or remote regions, newcomers to Canada, and women from Official Language Minority Communities (OLMCs).

Q: What if I have difficulty completing the questions in the online application form?

A: You may contact us at and a staff member will assist you.

Q: What is the schedule for Fifth Wave Initiative in 2021-2022?

A: Here is the general schedule, always subject to revision as circumstances require:

Currently: Fifth Wave Initiative applications are being accepted online.


Application Opens for Fifth Wave Labs Cohort #3 – July 26

Monthly Fifth Wave Connect Engagement Event

Application Closed for Fifth Wave Labs Cohort #3 – September 20

Fifth Wave Labs Cohort #3 Announced

Monthly Fifth Wave Connect Engagement Event

BigArtTO’s “Feminist Futures” Art Projection at the Canadian Film Centre – October 27, 28, 29 @ 6:30pm – 9:30pm

Women’s Entrepreneurship Day – November 19

Monthly Fifth Wave Connect Engagement Event

Fifth Wave Labs Cohort #3 Begin

Application Opens for Fifth Wave Labs Cohort #4 – November 22

Monthly Fifth Wave Connect Engagement Event

Celebrating 25 Years of the CFC Media Lab!

Monthly Fifth Wave Connect Engagement Event

Application Closed for Fifth Wave Labs Cohort #4 – February 27th

Fifth Wave Labs Cohort #3 Final Intensive

Monthly Fifth Wave Connect Engagement Event

International Women’s Day – March 8

Monthly Fifth Wave Connect Engagement Event

Fifth Wave Labs Cohort #4 Announced

Earth Day – April 22

Monthly Fifth Wave Connect Engagement Event

Fifth Wave Labs Cohort #4 Begin

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Fifth Wave Labs Cohort #4 Final Intensive

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Monthly Fifth Wave Connect Engagement Event

Questions? Write us at

Apply now to Fifth Wave Connect