CFC Media Lab VR 'Made This Way' to have its International Premiere at the 75th Venice International Film Festival

CFC Media Lab VR Made This Way to have its International Premiere at the 75th Venice International Film Festival

The production, a deeply personal narrative of masculinity and gender transition, will screen in competition as part of the Venice Virtual Reality program

Toronto, July 26, 2018 – The Canadian Film Centre (CFC) and CFC Media Lab are proud to announce that the VR experience, Made This Way: Redefining Masculinity, has been selected to screen in the Venice Virtual Reality program of the prestigious Venice International Film Festival (the 75th Mostra Internazionale d'Arte Cinematografica), from August 29 to September 8, 2018. Made This Way will hold its international premiere at the festival, and is eligible for the Venice Virtual Reality Competition, linear category – one of the first VR competitions to take place at an international film festival of this scale.

Made This Way had its world premiere in April at the 25th Hot Docs Canadian International Festival of Documentary Film, North America’s largest documentary festival. A co-production of CFC Media Lab and Cinehackers, with additional support from Depthkit and the National Film Board of Canada (NFB), the 18-minute experience was made by artist/photographer Irem Harnak and writer/filmmaker Elli Raynai. It blends an installation of large-scale photographic portraits with volumetric VR testimonials of: Elijah Miley, a circus performer and belly dancer training to be a firefighter and raising a family in Toronto; and Devyn Farries, a New York-based, non-binary comic book illustrator who creates comic books about the everyday lives of queer people of colour. Both the installation and VR track their relationship to masculinity, generating an artistic rendering of identity and a deeply honest, personal narrative of gender transition.

The inclusion of VR at Venice began only recently with Jesus VR in 2016. As other major international film festivals started presenting small showcases of immersive experiences, Venice created the first competitive program of VR titles in 2017. This year’s Venice Virtual Reality program presents works in and out of competition, with a maximum of 30 world premieres or international premieres of VR immersive stories of any length and format, like Samsung Gear, Google Cardboard, HTC Vive, Oculus, SONY Playstation, haptic devices, AR and MR.

Made This Way’s producers are available for media interviews, before or during the festival. Please contact Margaret DeRosia at mderosia@cfccreates.com or 416.445.1446 x463.

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About CFC
The Canadian Film Centre (CFC), celebrating 30 years, is a charitable cultural organization that supports, develops and accelerates the content, careers and companies of Canadian creative and entrepreneurial talent in the screen-based and digital industries. Its uniquely designed programs and initiatives span film, television, screen acting, screen composing and songwriting, and innovative work in the digital media and entertainment technology industries, all of which continue to push boundaries and generate world-class content, products and companies for the global marketplace. cfccreates.com

About CFC Media Lab
The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by a contribution of up to $4.76 million through the Federal Economic Development Agency for Southern Ontario. For more information, visit cfccreates.com/programs/media-lab or ideaboost.ca


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For media inquiries, please contact:

Margaret DeRosia
Communications Specialist / Digital Writer & Editor, CFC
416.445.1446, x463
mderosia@cfccreates.com

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