MasterpieceVR of Canada and Histovery of France Selected as Recipients of the Second Cultural Start-up Award at Enterprising Culture Forum in Toronto

MasterpieceVR of Canada and Histovery of France Selected as Recipients of the Second Cultural Start-up Award at Enterprising Culture Forum in Toronto

Toronto, Canada (November 2, 2017) – The Canadian Film Centre (CFC) and CFC Media Lab are pleased to announce that Canadian company MasterpieceVR and French company Histovery are this year’s recipients of the Second Cultural Start-up Award, sponsored by Founding Partner BNP Paribas. The announcement took place yesterday at the end of Enterprising Culture, presented by CFC Media Lab and the Cultural Service of the Embassy of France in Canada, in partnership with BNP Paribas and La Gaîté Lyrique. The wider event, a cross-cultural forum on immersive media technologies, took place on October 31 and November 1 at Corus Quay in Toronto. It culminated in the onsite pitch competition for the Cultural Start-up Award with ten finalists – five from Canada and five from France – all working in immersive media technologies. They pitched a prestigious international jury for the award, who selected the winning Canadian and French startups.

In the presence of Ambassador of France Kareen Rispal and Consul General of France Marc Trouyet, Enterprising Culture engaged a mix of vibrant voices, high-level French and Canadian influencers, entrepreneurs, executives, founders, government representatives, investors, academics, and content creators and producers. They took part in debates, demos and networking with the Award’s ten startups, all working in arts and culture-based immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Internet of Things (IoT) and 3D.

French and Canadian experts comprised the Award’s prestigious onsite jury: Dominic Bortolussi, Partner & Founder, The Working Group; Emma Buttin, Project Manager, la Fabrique de La Gaîté, La Gaîté Lyrique; Olivier Dulac, Head of External Relations, BNP Paribas Group and Chairman of L'Atelier BNP Paribas; Darshan Johnson, Trade Advisor, Tech Services at Business France North America, Toronto Office; Alison Phillips, Founder, Studio Alison Phillips; and Aaron Williamson, Founder, CoDesignLab, inc.

“The competition was close again this year, I’m delighted to say. This is proof that French and Canadian cultural and creative industries are in good health and capable of constantly reinventing themselves through contact with new technologies,” said Brigitte Proucelle, Cultural Counsellor of the Embassy of France in Canada. “The Enterprising Culture forum is intended to be a starting point for meetings. We believe that these meetings are the first signs of fruitful future collaborative efforts for all of the selected startups."

Finalists for this year’s Cultural Start-up Award included Canadian companies Brinx (MasterpieceVR), Filmtyme, JanusVR, LARGE (Albedo Informatics) and LENS Immersive; and French companies GengiskhanVR, Histovery, Novelab (AudioGaming SAS), Red Corner and VRTUOZ (Owl Perception). As the Award recipients, MasterpieceVR and Histovery will receive an all-inclusive startup business trip (travel and accommodation up to $10,000) for one week of intensive immersion and commercialization activities. CFC Media Lab’s IDEABOOST Accelerator will host the winning French company, while La Gaîté Lyrique will host the Canadian company in France. Read more about the finalists here.

Last year’s Cultural Start-up Award recipients, SAM and Éditions Animées, each yielded substantial growth and success since winning the inaugural 2016 pitch competition. In February 2017, SAM partnered with the First Draft Coalition to support CrossCheck, a collaborative verification project to assist newsrooms in battling fake news during the recent French election cycle; read more here. CFC Media Lab’s IDEABOOST Accelerator hosted the winning French company, Éditions Animées, and introduced them to eOne. As reported here, this meeting sparked a unique, first-to-market concept in Canada, built by creating a custom version of the BlinkBook app, dedicated to promoting the recent release of My Little Pony: The Movie.

Enterprising Culture is expanding to Vancouver this week. With additional support from the Centre for Digital Media, Emily Carr University for Art + Design, Air France, L’Oréal Canada and Creative BC, the Vancouver event is taking place today and November 3. It will include the release of new results from the ongoing study of Canadian VR launched last June, Pulse on VR: A Living Ecosystem, co-authored by CFC Media Lab and OMERS Ventures, in collaboration with Nordicity. For more information on Pulse on VR, visit

Social Media: #enterprisingculture

Canadian Film Centre: |
CFC Media Lab: @cfcmedialab |
Cultural Service of the Embassy of France in Canada:@FCCulture_ |
BNP Paribas: @BNPPamericas
La Gaîté Lyrique: @gaitelyrique |

About CFC
The Canadian Film Centre (CFC) is a charitable organization whose mission is to invest in and inspire the next generation of world-class Canadian content creators and entrepreneurs in the screen-based entertainment industry. A significant economic and cultural driver in Canada and beyond, CFC delivers a range of multi-disciplinary programs and initiatives in film, television, music, screen acting, and digital media, which provides industry collaborations, strategic partnerships, and business and marketplace opportunities for talent and participants.

About CFC Media Lab
The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by a contribution of up to $4.76 million through the Federal Economic Development Agency for Southern Ontario. For more information, visit

About the Cultural Service of the Embassy of France in Canada
The Cultural Service of the Embassy of France in Canada works through the five Consulates to implement a cultural policy that focuses on four principal areas: cooperation, innovation, sustainable growth, and French-language initiatives. Canada and France develop a significant partnership in cultural and digital fields. For more information, visit


For media inquiries, please contact:

Margaret DeRosia
Digital Writer and Editor, CFC
416.445.1446, X497

Yann Le Borgne
Press Officer, Consulate General of France