IDEABOOST-supported Startup Éditions Animées Turns Children into Filmmakers with 'My Little Pony' App BlinkBook

IDEABOOST-supported Startup Éditions Animées Turns Children into Filmmakers with My Little Pony App BlinkBook

Both Éditions Animées and SAM, the inaugural 2016 Cultural Start-up Award recipients, shine a spotlight on the next immersive technology startups pitching at upcoming Toronto event, Enterprising Culture

Toronto, October 18, 2017 – The Canadian Film Centre (CFC) and Canadian Film Centre Media Lab (CFC Media Lab) are pleased to announce that IDEABOOST-supported startup and Enterprising Culture alumni Éditions Animées scored a first-to-market deal with Entertainment One (eOne) for its custom app BlinkBook. This app, timed with the October 6th release of the film My Little Pony: The Movie, marks one of Éditions Animées’ many successes – achieved in just one year since receiving the Cultural Start-up Award at Toronto’s Enterprising Culture, an event co-presented by the Cultural Service of the Embassy of France in Canada. This year’s upcoming pitch competition, to be held on October 31 and November 1 in downtown Toronto, will reveal who the next commercially successful startups for immersive technology in Canada and France will be.

French startup Éditions Animées was created by Claire Fay in January 2015 through a crowdfunding operation. A free downloadable app, this colouring book tool allows child artists to morph into film directors by turning their pictures into animated films – receiving credit as film directors as a result. They received the inaugural Cultural Start-up Award in September 2016, with IDEABOOST Canadian company SAM (profiled in February here for their work battling fake news in French Elections). With the support of BNP Paribas, the award recipients received an all-inclusive startup business trip for one week of intensive immersion and commercialization activities in France and Canada. CFC Media Lab’s IDEABOOST Accelerator hosted Éditions Animées; Forum d’Avignon hosted SAM.

Through its commercialization services, the CFC introduced Éditions Animées to eOne. Their meeting sparked a unique deal – a first-to-market concept in Canada, built by creating a custom version of the BlinkBook app, dedicated to promoting this month’s release of My Little Pony: The Movie. Corus Entertainment, founder of IDEABOOST, also is supporting with incremental advertising.

As of September 1, 2017, Éditions Animées has 1,000 to 6,000 unique users per day; 120,000 books sold in French bookshops; 200,000 books sold in bookshops in the U.S., U.K., Korea and China; 1.3 million corporate projects printed in France; and 2.4 million animations generated.

Éditions Animées’ success also spotlights this year’s Enterprising Culture event and pitch competition in Toronto. It will reveal the next innovative immersive technology startups to watch. Enterprising Culture is presented by CFC Media Lab and the Cultural Service of the Embassy of France in Canada, in partnership with BNP Paribas and La Gaite Lyrique. It takes place on October 31 and November 1 at Corus Quay in Toronto, and will engage a vibrant mix of voices: entrepreneurs, content creators, executives, investors, founders, academics, producers, thought leaders and government representatives of creative and cultural industries.

Media are encouraged to attend, especially during the announcement of this year’s Cultural Start-up Award recipients at 4:00 p.m. on Thursday, November 1 at Corus Quay, 25 Dockside Drive, Eighth Floor, Toronto. Please contact Margaret DeRosia, Digital Writer and Editor, at to RSVP or for inquiries.

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About CFC
The Canadian Film Centre (CFC) is a charitable organization whose mission is to invest in and inspire the next generation of world-class Canadian content creators and entrepreneurs in the screen-based entertainment industry. A significant economic and cultural driver in Canada and beyond, CFC delivers a range of multi-disciplinary programs and initiatives in film, television, music, screen acting, and digital media, which provides industry collaborations, strategic partnerships, and business and marketplace opportunities for talent and participants.

About CFC Media Lab
The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by a contribution of up to $4.76 million through the Federal Economic Development Agency for Southern Ontario. For more information, visit

About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, Reliance Entertainment, Alibaba Pictures and Universal Filmed Entertainment; newly-launched Makeready with Brad Weston; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.

The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.


For media inquiries, please contact:

Margaret DeRosia
Digital Writer and Editor, CFC
416.445.1446, X497