CFC Features’ CRUEL & UNUSUAL Lands U.S. Distribution Deal


Lands U.S. Distribution Deal

Toronto, March 24, 2015The Canadian Film Centre (CFC) and Mad Samurai Productions are pleased to announce that CRUEL & UNUSUAL, the 21st feature film developed and produced through CFC Features, has been acquired by Candy Factory Films for U.S. distribution.

“It’s always exciting to enter into a partnership with a distributor, it really ensures the film will be seen and enjoyed by many more people, ” said Justine Whyte, Executive Producer and Director, CFC Features.

“We are so pleased that Candy Factory really connected with CRUEL & UNUSUAL and that we can now share the film with U.S. audiences,” said Matthew Cervi, Producer, CRUEL & UNUSUAL.

CRUEL & UNUSUAL is the first feature from Vancouver-based writer/director Merlin Dervisevic (Lemonade, Over Easy and Exhuming Tyler). It follows the story of a man condemned to relive a crime he believes he didn’t commit. As he navigates his way amid a strange new world, his perception is tested in his search to find the truth. The film stars David Richmond-Peck (Hyena Road, Orphan Black), Richard Harmon (The 100, Continuum), Michelle Harrison (Altitude), Michael Eklund (The Call, The Divide) and newcomer Bernadette Saquibal. CRUEL & UNUSUAL was produced by Matthew Cervi, through his production company Mad Samurai Productions (The Colony), and executive produced by CFC’s Justine Whyte.

CRUEL & UNUSUAL had its world premiere at the 2014 Brussels International Fantastic Film Festival. It won the Dark Visions Award for Best Film at the Nocturna Madrid International Fantastic Film Festival and took home a number of awards at the 2014 Fancine Fantastic Film Festival in Spain, including Best Picture. It also screened at a number of other festivals, including Taipei and Shanghai.

The development and production of CRUEL & UNUSUAL was made possible by CFC Features. CFC Features is supported by the Government of Ontario in its development activities and by Bell Media’s The Movie Network and Corus Entertainment’s Movie Central in its production activities.

The production of CRUEL & UNUSUAL through Mad Samurai Productions was supported by Bell Media’s The Movie Network, Corus Entertainment’s Movie Central, the Canadian Film Centre, Entertainment One (eOne) and Telefilm Canada. Canadian distribution is handled by Entertainment One and international sales by Seville International.

The U.S. sale of the film was negotiated by Caitlin Gold for Candy Factory Films together with Anick Poirier and Lisa Cabral for Séville International.

About CFC
CFC accelerates the careers of the brightest talent in film, television, screen acting, music, and digital media. A charitable organization, CFC is committed to promoting and investing in Canada's diverse talent; providing exhibition, financial, and distribution opportunities, and fostering industry collaborations and creative partnerships. CFC makes a significant cultural and economic contribution to Canada by launching the country's most creative ideas and voices to the world. For more details, visit

About Mad Samurai Productions
Mad Samurai Productions was founded by producer Matthew Cervi who has spent over 10 years working in the film and television industry for companies such as Valhalla Motion Pictures, Avrio Filmworks, Lighthouse Productions, and Peace Arch Entertainment. Mad Samurai Productions has produced and is actively developing a diverse slate of feature films and television. For more details, visit

About Séville International/Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.

Séville International is the company's Montreal-based international film distribution boutique specializing in strong independent films with crossover potential and arthouse films with award pedigree from Québec, Canada and around the world.

About Candy Factory Films
Candy Factory Films is a forward-thinking, filmmaker-friendly production and distribution company, dedicated to creating and releasing high impact films and fostering communities around independent cinema.


For media inquiries, please contact:

Cory Angeletti-Szasz
Communications Specialist, CFC
416.445.1446 x 463