IDEABOOST ‘Meet The Customers’ Event Provides Focused Feedback
By Julian Humphreys ● April 10, 2017 12:00
The second sprint of the sixth cohort of CFC Media Lab’s IDEABOOST accelerator program culminated in a 'Meet The Customers' session on March 31, 2017. IDEABOOST companies pitched, demoed and engaged with representatives of their ideal target market to get, in the words of emcee Warren Coughlin, “intense, focused feedback from knowledgeable industry partners.”
We asked each of the founders what they were hoping to take away from the event. Then we followed up with what industry partners had to say about the companies in response.
Jonathan Gagne, CEO of Brinx Software Inc. -- Brinx’s MasterpieceVR is the world's first collaborative VR platform that dramatically simplifies 3D sculpting and painting.
“It’s really about observing our audience and seeing the kinds of things they need. How the user uses our product and how they want to integrate it into their own workflow. We watch them create and see how we can build on that – making it more complicated for some, and more simple for others.”
Kim Davidson of SideFX
“Brinx will be selling software B2B and we sell animation software to businesses. So we are going to set up an idea session to see if we can have joint customers. We sell into pipelines and they’re part of the modelling pipeline.”
Thomas Wallner, CEO of DEEP Inc.-- DEEP's Liquid Cinema utilizes cutting-edge technologies to create highly immersive stories.
“These sessions confront you with your customers. They force you to contemplate hard questions and find answers to those questions that will ultimately make your business more successful.”
Dre Labre of Rethink
“It’s nice to see that there’s some active effort to try to address all the pitfalls of linear storytelling in 360 video. There are some nice ideas on how to guide the viewer through the story – cutting from spherical to 2D, for instance. There’s going to be a lot of innovation in this realm and Liquid Cinema is pretty fresh compared to other things I’ve seen on the market.”
Pete Forde, CEO of itsme3D -- Itsme creates animated, photo-realistic full-body 3D avatars.
“I came here today to find out if I’m insane. Because I’m encouraging game designers and game players to use our technology. but I’m not part of the gaming industry. I didn’t hear ‘This is stupid,” which I worry about in my most neurotic moments, and I’ve been educated in the differences between large game studios and small independent players and how they make decisions on what technology to use.”
Scott Benzi, Independent Marketer
"İt's a cool project that properly targets a demographic known for early adoption and has a functional interest. They shouldn't stop there though. Itsme has a branding and advertising opportunity that can't be be ignored"
Mark Argo, CEO of Little Robot Friends -- LRF creates connected toys and apps for learning code and electronics, designed for age seven and up.
“We’ve learned a bunch of things over the past months and this has given me a chance to affirm the action to take going forward. That’s the purpose of this sprint, to hammer you with questions and then bring in friendly professionals for you to test if you’re on the right track or not.”
Suzanne Stein of OCADU
“I think they have a huge amount of potential. If they can bring up the design a notch to make it more lovable, or keep it in its current form and leverage the fact that it’s unfinished and you get to complete it, that would be good.”
Adam Adelman, CEO of Mighty Cast (The Nex Band) -- Mighty Cast’s The Nex Band is the world's first programmable smart band with a focus on the gaming industry.
“It’s a very different experience pitching to consumers than to investors. The feedback was much more about what our company’s personal ethos is. It’s very refreshing to meet with people and get feedback based on our passion for the product and not just the financial opportunity.”
Brigitte Truong of Watchlist
“It’s a piece of technology I can see myself wearing. It makes me feel like I’m in control of everything that’s coming in and going out on a daily basis. I think their demographic is early to late teens, but it can solve a lot of different problems for a lot of different age groups.”
Jim Rand, CEO of Synervoz-- Synervoz builds audio and voice communications software and its flagship app, turnmeup, allows anyone to listen to music and talk at the same time using headphones.
“The value to us was that people understood our product, both from the pitch and the demo, which led to some new trials being set up. They will roll out in the next few months.”
Kristin Izumi of Bookmark
“We’re very interested in piloting the program in our office. We have nine different offices around the world. We want to test and learn and prototype the product. I could immediately see the value. All the challenges he presented were challenges that we experience every day.”
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