CFC Media Lab’s IDEABOOST Unleashed Opens International Gateways
By Amy Davies ● April 10, 2017 09:45
IDEABOOST’s globalization program, Unleashed, continues to open global partnerships between Ontario and the world, presenting co-production and commercialization opportunities with the U.S., South Korea and France.
Last week CFC Media Lab welcomed two international startup companies, Widevantage and Éditions-Animées, to Toronto. Both companies were offered this unique opportunity by demonstrating their appeal to businesses in North America and their appetite for Ontario as a new home and avenue to commercialization.
Claire Fay, CEO of Éditions-Animées, presented her colouring book tool that allows child artists to morph into film directors by turning their pictures into animated films. When asked what she gained from the opportunity, she said, “I learned to speak English! This is only the second time I’ve done an English pitch and only the second time with PowerPoint. Normally I’m an artist, working alone with my clients and staff. It’s new for me to sell my work like this. With this kind of meeting, I meet people in the world of business. It’s the world I never meet and the only way I get to meet this world is through these kinds of meetings. And we need to meet business people to succeed.”
Éditions-Animées is also the 2016 winner of the inaugural Cultural Start-up Award, part of Enterprising Culture, an international forum for Franco-Canadian creative and cultural industry startups. CFC Media Lab and the Cultural Service of the Embassy of France in Canada, in partnership with Forum d’Avignon, produced the event. Read more about the Cultural Start-up Award and event here.
Jaeyong Koh, CEO of stylus start-up, Widevantage, presented a Bluetooth-free, battery-free joystick controller that can be used on mobile devices as an attractive accompaniment for gamers. “I got great advice on how to market my product. We talked about limitations and possibilities. For instance, gaming companies may be less interested in our product than brands looking for promotional opportunities. Also, toy companies may be more interested than gaming companies. So, we’re starting to find out the right industry to focus on and this event helped me a lot with that.”
The Widevantage technology can be applied not only to smartphones, but also to futuristic platforms such as VR/AR controllers. Widevantage’s participation is part of a partnership between Gyeonggi Center for Creative Economy & Innovation (GCCEI), a startup accelerator specializing in harvesting interconnected ecosystems, and IDEABOOST.
IDEABOOST’s commitment to brokering international partnerships will continue with an L.A. commercialization event planned for April 13 at The 14th Factory in Los Angeles. The event will include: Thomas Wallner, filmmaker and founder of Liquid Cinema VR platform; Jonathan Gagne, Founder and CEO of leading virtual reality (VR) developer Brinx Software; and Ben Sainsbury and Anthony Baird, award-winning filmmakers, entrepreneurs and co-founders of Filmtyme. They will provide hands-on demos to a suite of potential L.A. based customers and partners.
IDEABOOST Unleashed is a program within CFC Media Lab’s IDEABOOST Ecosystem. For more information on IDEABOOST’s suite of commercialization services, visit www.ideaboost.ca or apply to join the network.