Mediazoic I An Interview with Founder & CEO Greg Nisbet

By CFC Staff February 02, 2016 04:45

Tired of being at the mercy of your favourite DJs and radio stations?

Using Mediazoic's  “digital tuner,” you can become the DJ of your own radio station dancing to the beat of your own drum. Mediazoic`s software gives complete creative control to the user, allowing them to orchestrate a digital stream of curated sound.

Users can customize their Mediazoic radio stations` look and feel, becoming their own RadioMogul. This intuitive web-based service provides a symphony of value from radio station strategy to accounting, reporting, programming and software support.

“Our system simplifies the creation of an online radio presence by tackling the two biggest obstacles – building a mobile-compatible cross platform player and licensing the music,” explains Greg Nisbet, Founder & CEO.

We spoke to Nisbet, graduate of CFC Media Lab’s IDEABOOST program, about his company and how they are transforming media for brands, businesses and individuals.

What motivated you to become an entrepreneur?

I don’t think I ever became one, I’m pretty sure I was born this way. From when I started delivering papers, cutting lawns and shovelling snow at 10 years old, I’ve had very few jobs where I didn’t set my own schedule and compensation level. I’ve lived my life investing in what I personally and professionally believe in.

Leading the Mediazoic team has been an incredibly motivating experience. I love music and have a lot of respect for the industry, especially as it evolves digitally. I spent 2½ years negotiating our licensing deals because I believe in legal alternatives to the subscription-based radio channel business model. 

Our clients have the opportunity to be audio-entrepreneurs themselves. Using our Mediazoic infrastructure, client service fees make us a fair, cost-efficient and effective streaming service solution.

How did you come up with the idea for Mediazoic?

I was sitting out on my backyard patio chatting over Yahoo Messenger with a travel buddy of mine in Central America, who, like me, was a huge music fanatic. It occurred to me that, if she had been there on the patio with me, we’d be catching up while listening to great music. I thought "Wouldn’t it be great if we could replicate that experience online?" At that time, there was no way to do that, so I set about creating it.

That vision led us to engineer the technology and then partner up with a state-of-the-art studio to help deliver broader technology solutions. With our network expanding organically, we've harnessed complementary and winning opportunities, providing much appreciated artist publicity and promotion. We encourage artists to submit their music through our system as well - it’s free and great exposure.

What prompted you to apply to CFC Media Lab’s IDEABOOST accelerator program?

A friend and colleague of mine, Barnaby Marshall (current CFC Media Lab Mentor), kept telling me I should meet the IDEABOOST folks. He encouraged me to learn more about their startup expertise services and their programs geared towards business acceleration, specializing in digital entertainment. After [foolishly] not taking his advice the first few times, I finally got my act together and reached out. I connected immediately with the people and the program, and knew it was something I wanted to be a part of. So Mediozoic applied, interviewed and we were all absolutely thrilled to have been considered and ultimately chosen to participate in IDEABOOST’s 3rd cohort of companies.

What is the one thing you want audiences to know about your product?

It’s in the name of our core product: RadioMogul. Who wouldn’t love their very own radio station? We can show you how to build one, in less than an hour, by walking you through our agile radio administration system (RAS). Our RAS allows seamless end-to-end site management – a massive music library and an attractive media player design template with an interface that allows for complete customization. 

What's the most important thing you've learned since starting your company?

We listen to our clients. We serve each client like they are our only one. Our clients rely on us for uptime of 99.9999 per cent and we have a whole bunch of fail-safe mechanisms built into our system to ensure that we can deliver that. We provide lightning-fast response times to any client inquiries and feedback. This creates new business as well – it's very important to me that we can rely on our clients for referrals and testimonials when we’re talking to a potential new client.

Can you tell us more about any key partnerships? The Hogtown Hang?

The Hogtown Hang has been a huge success – we’re planning the third one right now. It’s a one-day studio hangout for musicians and industry mentors. We hold it at WANTED! Sound + Picture, an amazing facility and team of people that started as our strategic partner and grew to be our home base. On the day of the Hogtown Hang, there are free beer and burritos for everyone, sound engineers and videographers on hand, and two studios where we record the results of all those good musical vibes. CFC Media Lab has been wonderful in supporting us as a co-presenter – big thanks for that! 

The Joy Of Song  campaign “Introducing tomorrow’s hottest artists today” in partnership with Quesada Burritos & Tacos has received amazing feedback from Quesada and their customers. Every six weeks we feature an unsigned artist from a different part of Canada (Quesada has 57 locations coast-to-coast) across multiple channels: in-store radio, web radio, social media, and with signage and table tents in the restaurants. It’s a great boost for the artists. The Quesada customers love to see the company support grassroots Canadian music talent.

All Natural Music is a home to inspire artists old and new. It’s a digital radio platform of 24/7 scheduled programming, similar to your favourite FM radio station from a listener point of view, but with way better music and no commercials. The platform even allows the possibility to broadcast live-to-air from events and happenings around town, so there are big plans for it.

What other projects do you have on the horizon?

We will be announcing several cool initiatives with other pivotal partners throughout 2016 – but currently I cannot get into specifics. You can get the announcement first by signing up for our newsletter. It’s shaping up to be a very busy year, as we integrate and deliver content into more and more environments, both digital and physical. The great thing about creating for the digital realm is that pretty much anything you can conceive can be built.

If you’re interested in learning more about our accelerator visit us online. If you are an innovator and have a startup in capture technologies, audience engagement systems, curation tools, digital storytelling, presentation platforms or mobile applications you can apply directly.