THE ANATOMY OF YOUTUBE
By Christine Liebig ● December 19, 2014 00:45
THE ANATOMY OF YOUTUBE
YouTube Space NYC | New York, USA
Wednesday, December 5, 2014
In case you hadn’t noticed, YouTube is fast superseding TV as the primary entertainment content medium for millennials. According to YouTube’s newest insights, the platform reaches almost 50% of the 18- to 34-year-old population … more than any cable network.
The CFC Media Lab’s goal is to arm you with as much information as possible so that you can leverage the power of YouTube, which is why we spent last week knee-deep in the YouTube educator lab!
What did we learn?
Some crazy statics: YouTube is in 73 countries and has and average of 1 billion users per month. That’s 15% of the world’s population visiting YouTube. Wowzer! With that in mind, we dove deep into YouTube theory and best-in-class practices around embedding YouTube into the CFC’s curriculum and programs. What resulted was discussion and deliberation around areas of significant interest to our alumni including: creativity on YouTube, making money, measuring audiences and understanding analytics.
Here’s a sample of our day …
During our visit, we had the distinct pleasure of absorbing a day’s worth of ideas and the opportunity to share those ideas with sister institutes including RTA, Ryerson, Ghetto Film Festival, NYU, and more. A panel of YouTubers took the stage, including The Key of Awesome, VSauce and Avbyte, to discuss their humble beginnings to their current status as online superstars amassing thousands of followers.
All of who shared their secrets to success and a few snippets of their videos along the way.
YouTube’s very own Programming Strategist @MattKoval also outlined the following 10 fundamentals of a creative strategy on YouTube:
Oh, and something equally impressive - YouTube NY also has the famed NYC CBGB bar on display, including club's walls, cash register and phone booth.
What’s next for us?
We see YouTube as a key platform. And while it’s not going to make sense for everyone, growing audience attention cannot be ignored, whether you’re a creator, advertiser or publisher.
We’re excited to announce the launch of our own content accelerator come 2015 and gleefully look forward to sharing more details in the New Year. We’re also looking forward to taking up residencies in YouTube spaces in both NYC and LA, and sharing new techniques in storytelling, VR and digital media with their facilities. And, of course now that we are certified YouTube trainers, the CFC Media Lab will soon bring YouTube to a campus near you.
So, stay tuned!