Body/Mind/Change Simulation Two Has Been Activated
By CFC Staff November 28, 2013 13:00
The second simulation for Body/Mind/Change (BMC) is now active. 2,500 people have now registered for a Personal-On-Demand (POD) on the BMC website.
Body/Mind/Change is the digital extension of TIFF's major exhibition David Cronenberg Evolution and is located in the CIBC Canadian Film Gallery on the 4th floor of TIFF Bell Lightbox and is free. Over the next few months, the lab will display a series of “growing” PODs, created by 3D printers. This inventory of PODs will increase as participants engage, allowing them to observe their PODs growing in the Lab.
BMC is a co-production between TIFF and CFC Media Lab, with creative direction and experience design by Lance Weiler. BMC Labs provides an opportunity for participants to explore the dark landscape where David Cronenberg's stories live and experience first-hand the emotional steps involved in merging with technology to transform and evolve oneself. The BMC Labs and PODs are based on ideas about the future of biotechnology which are present in many of Cronenberg's films.
To join the 2,500 people who have already registered for a POD,CLICK HERE.
To learn more about the project, CLICK HERE.