VIFF Industry: Sid Lee and CFC Media Lab Provide a Blue Print for Compelling Brand Driven Entertainment

By CFC Staff September 25, 2014 21:30


Audiences can expect an insightful session that provides a blue-print to businesses and filmmakers looking to understand how to move beyond product placement, to the creation of stories and narratives that can marry a brand ethos. They'll be touching on a range of core topics, from financing to multi-platform planning and the impact of new technologies, such as VR and Oculus Rift.

Case studies will touch on Takedown: The DNA of GSP, a feature documentary on the life of UFC champion George St-Pierre, to the world's first web and mobile channel LIB TV, and award-winning interactive web series' collaborations with leading consumer brands such as Facebook, Adidas and Sport Chek.

Ad Buzz: Compelling Stories Inspired by a Brand is slated for October 2, 2014 at 9:00am.

VIFF Industry Conference is the premier screen-based media conference on the west coast. The conference takes place October 1-4, 2014, during the heart of the Vancouver International Film Festival. Offering four days of professional development for registered participants, session topics are wide-ranging and industry-relevant, from financing, marketing and direct distribution to content creation, storytelling and audience engagement.


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