Erica Ehm on Entrepreneurship & Audience Engagement
By CFC Staff March 21, 2014 10:05
As an entrepreneur you should be prepared to work more that you ever have in your life. If not, then put simply: entrepreneurship is not for you. Instead, Erica Ehm suggests try being an ‘intrapreneur’, why not work for an entrepreneur rather than take on the daily grind yourself.
Earlier this week, the CFC Media Lab hosted its second Entrepreneurship Series at the Spoke Club. Each month we invite serial entrepreneurs to join us for an intimate discussion, and to offer up advice on launching and running a successful company.
This month’s entrepreneur is Erica Ehm, Creator and Publisher of YummyMummyClub.ca (YMC) – the online destination for modern moms looking for adult stimulation. Thousands of women have become devoted members of YMC, and Erica has become the passionate voice of a whole new generation of moms. She is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic.
The main theme of the evening was the importance of loyalty and treating people well (employees, partners and audiences). As the saying goes: You reap what you sow.
Here is a taste of the insights Erica had to offer at the event:
- Social Media As Conversation Tool: When on a social media platform such as Twitter, don’t forget to give and take. It should be used for creating a meaningful conversation between you and your audience. If you ask a question, be present to receive and respond to answers. You’ll have a much better user engagement if you yourself are engaged with them in return.
- Don’t Sell Out: When talking to brands as potential clients, don’t compromise your company values. Your audience will have certain expectations of you and will not react well if you trade on them for sponsorship dollars. Don’t be afraid to push back on your clients as you have the strongest understanding of what they will respond to and it’s in the client’s best interest.
- Treat Staff Like Gold: If you want to retain good talent, treat them like gold. Make them feel like an important part of the company. This will build a sense of loyalty in the individual towards both the company and their employer.
While Erica’s practices have served her well and leant to her current success as an entrepreneur, it should be noted that entrepreneurial success can also be attributed to good timing. In Erica’s case, she was online and on Twitter before her competitors, and happily found all the other Yummy Mummy’s looking to share advice on motherhood.
Over the upcoming months, CFC Media Lab will be hosting more ideasBOOST Entrepreneur Series events. Stay tuned as we keep you up-to-date on new dates.
Photo Credit: Aida da Silva