Carla Serrano

Carla Serrano

Affiliated Program



Chief Strategy Officer
Publicis Kaplan Thaler

Carla is the Chief Strategy Officer at Publicis Kaplan Thaler and oversees the multi-disciplinary units of brand, digital, social strategy, engagement planning, and data analytics.

Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She had the good fortune to cut her teeth on iconic brands like Apple and Nissan and never looked back. Throughout her career, Carla has worked in strategically-led creative networks for global brands like Coca-Cola, Samsung, Absolut and Kraft. She has held many leadership roles that meld strategic leadership with business management from President of Berlin Cameron United, CSO of TBWA Chiat/Day, to CEO of Naked Communications.

Passionate about integrated and seamless strategic innovation, she is committed to helping clients and brands thrive in this ever-changing marketing landscape.