Kate Collins is a digital product strategist. She is drawn to companies – big or start-ups – striving to be change-makers during industry transformations. She’s worked for a handful of early/mid-stage start-ups as well as bigger players --Turner Broadcasting, Thomson-Reuters, Torstar. Her work has zigzagged through quite a few business domains; for example, leading a digital media innovation lab, playing eCommerce guru for a broadcaster rapidly launching new consumer businesses, guiding a founder through staffing, platform and digital agency work for a tween kids sports virtual world, stepping up as an acting GM for a software division up for sale, leading design teams through U.S. DoD ‘hackathon’ for humanitarian disaster relief projects, and scaling product teams with P&L responsibilities. For the last two years Kate has been engaged with the CBC, exploring how the roll-out of an “audacious” goal-setting framework drives change management and innovation practices. She loves mentor work. She has acted as a Mentor for Code For Canada, Women in Communications & Technology, the CFC’s IdeaBOOST and FifthWave Accelerators and as an OCAD Digital Futures advisor.
List of expertise: Product strategy, customer-centered design, business models, product or service roadmaps, goal-setting, user research, customer development interviews, market segment mapping, business scenarios, basic revenue modelling, membership and customer engagement, Agile methods, building or hiring digital teams.