Petra Kassun-Mutch

Petra Kassun-Mutch

Affiliated Program

Fifth Wave


PK Mutch is a serial social-purpose entrepreneur, a startup incubator and accelerator programming/strategy and design consultant, and is deeply committed to creating a more just, human-centered and generative economy by educating founders and leaders on the power of feminist business practice, pedagogy and theory, and their capacity to transform and unleash overlooked potential.

Mutch is the founder of Eve-Volution Inc, a feminist entrepreneurship and innovation ecosystem development, B Corp certified consulting firm plus founder and publisher of LiisBeth Media - a reader-supported, open access online magazine - and the Feminist Enterprise Commons, a new online feminist learning community was launched Dec 2019.

Mutch is a certified Feminist Business Model Canvas Master Coach, Growth Wheel advisor, and holds an EMBA from the University of Toronto’s Rotman School of Management. In addition, she is a co-founding co-producer of the Entrepreneurial Feminist Forum (EFFS)—an educational, collaboration and resilience-crafting conference for entrepreneurial feminists of all genders.

Apart from consulting and publishing, Mutch serves as adjunct faculty at the University of Guelph plus teaches entrepreneurship at Rise Asset Development (youth entrepreneurs with mental health and addiction challenges) and the Elizabeth Fry Society (women in transition). Mutch is also a Lean4 Flourishing First Explorer and serves as an advisor for WOSEN, and 2020 WES funded Ontario initiative to develop indigenous informed programming for women social entrepreneurs in Ontario.

Mutch was recognized as one of Canada’s Inspiring 50 women in April 2018 and as a top community collaboration by the Immigrant Women in Business association in 2019.