Morry Patoka

Morry Patoka

Affiliated Program



For over 25 years, Morry Patoka has been accelerating the strategy process from situation to insights to ideas, putting the plans together and igniting teams to execute them.

During the early part of his career as an award winning creative director, marketer and brand builder, Morry shaped his approach to strategy by studying how people are influenced to make decisions, for clients such as Shoppers Drug Mart, The Bay, National Bank, Pharma Plus and Canada Games Company.

While Chief Strategist & Operating Officer for a pioneering Customer Relationship Management provider, Morry led development of new CRM technology solutions, streamlined operational processes and expanded markets contributing to the company’s ten-fold growth. His clients included global brands in pharmaceutical, finance, insurance, as well as national brands in many diverse industries including Harvard Business Review, London Life, Royal Bank, Janssen-Ortho and Canadian Tire.

An accomplished strategic consultant since 2002, along with running a private equity firm for several years, Morry’s deep understanding of the strategy process cemented by extensive management experience gives him a unique advantage in bringing together people and resources in an accelerated, collaborative process that inspires thinking, guides development, strengthens execution and enables evolution.