Alison Phillips

Alison Phillips

Affiliated Program

Fifth Wave / IDEABOOST


Alison Phillips is a Design Leader and Consultant who creates innovative products, envisions new brands and delivers holistic experiences for organizations. Alison takes an insights-led, user centered approach to uncover opportunities, and drives innovation through an iterative design process. Established in 2016, her Toronto based studio specializes in Product and Brand definition and creation, encompassing Industrial Design, UX/UI, Branding, and Spatial Design. Her clients range from large global corporations to start-ups including the social impact venture Powered by People, where Alison is a founding partner. She is also an active speaker, executive advisor, and mentor to various tech incubators.

Throughout her career, Alison built and led multi-disciplinary design and business teams. In 2010, Alison joined BlackBerry, serving as Managing Director & Global Head of Industrial Design through 2015, where she was responsible for all devices and accessories. She was the Head of Merchandising for fashion retailer Aritzia during a period of rapid expansion and a strategic US launch. As its founding member, Alison was instrumental in shaping the modern lifestyle brand Caban, Club Monaco’s then innovative home department store chain, which was acquired by Polo Ralph Lauren.

Phillips holds over 100 patents. Her work has been featured in many publications, and has been recognized globally with a Clio, Good Design, 3 iF Design, and 6 Red Dot Awards, including in 2015 "The Best of the Best" Award. She has a Bachelor of Industrial Design from Carleton University.