Justin Erdman

Justin Erdman

Affiliated Program



Justin is currently Chief Operating Officer and Co-Founder of Party Smasher Inc, a startup multimedia content company, focusing on building and superserving niche music communities.

Recently, Justin served as Head of Canada for Deezer, the second-largest global streaming music service. In 18 months, he and his team grew Deezer’s Canadian subscriber base by a factor of five and executed partnerships with well over a dozen tier-one brands.

Justin began his career at MuchMusic.com in Toronto, managing general editorial as well as digital content for the MuchMusic Video Awards, Virgin Festival and the MuchMusic VJ Search TV series. While at Much, he participated in a live drum-off on national television, playing Megadeth’s "Holy Wars”.

More recently, he led the Interactive Production team and Emerging Technology for Canada’s largest record label Universal Music Canada. His team built dozens of ecommerce sites, social tools and mobile apps and he led digital marketing for (among others) Lady Gaga’s massive debut album The Fame as well as Protest The Hero’s #1 album Fortress.

He resides in Toronto with his wife Lisa, two Siberian cats named after Battlestar Galactica characters and a Sonos system constantly blasting heavy metal.