Pete Borum

Pete Borum

Affiliated Program

Buffer Festival Industry Day


Pete Borum
Co-Founder and Chief Executive Officer, Reelio

Pete Borum is the co-founder and CEO of Reelio, where he oversees the business, creative and engineering teams that power some of YouTube's most effective branded content partnerships. Reelio's proprietary technology analyzes social data to identify the ideal YouTube partners for any audience and budget, and then automates every aspect of working with them - allowing brands to identify and recruit talent, manage creative approvals, track performance, and remit payments, all from one place.