Shira Lazar

Shira Lazar

Affiliated Program

Buffer Festival Industry Day


Shira Lazar
Host and Co-Founder, What's Trending

Shira Lazar is the Host and Co-Founder of the Emmy-Nominated live interactive daily show and 24/7 news hub, What's Trending.

She is also the Host and Creator of the talk show of YouTube, Partner's Project, interviewing the biggest YouTube stars. Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter” and Variety’s Women of Impact, Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree, Streamy Winner for Best Live Series and IAWTV Winner For Best Web Series Live Host.

What’s Trending is an award-winning, multi-platform video property bringing millennial audiences the hottest trending videos and internet culture every day. From short What's Trending Now videos to weekly What’s Trending Live variety shows to long-form live specials from CES, SXSW and red carpets, What's Trending is a true pioneer in original interactive production and serves as a 24/7 news, digital and pop culture hub featuring the biggest traditional and digital stars. What’s Trending works with major distribution partners and the world’s biggest brands, including Samsung, Ford, and YouTube. Based in Los Angeles, What’s Trending was co-founded in May 2011 by Shira Lazar and CEO Damon Berger. To find out more:;; @whatstrending; @shiralazar

YouTube Channel: What's Trending 
137,000+ Subscribers