Morgan Bouchet has more than 18 years of experience in “digital". He began his career in 1997 at FKGB (Omnicom Group), the French leader in 360° communications specialising in the field of entertainment, to develop their customers' digital business (Sony, Universal Studios, Warner Bros, Edelman, Playstation,…). M Bouchet joined Orange in 2000 to develop content related activities (broadband portal, Video and Music on Demand). In the Content Department of the Orange Group, M. Bouchet develops new business and content experiences activities: Virtual& Augmented Reality, Transmedia and Social TV, digital content... M. Bouchet set out to promote, assess and experiment with new forms of storytelling and experiences associated with development of new uses and technologies. Early adopter, he teaches "Marketing multi-screen Strategies" at SciencesPo and the ESG School. M.Bouchet is also founder of the French VR Think Tank UNI VR (www.uni-vr.org).