MaryBeth McKenzie

MaryBeth McKenzie

Program Completed at the CFC

TELUS Interactive Art and Entertainment Program

Title of CFC Production Involved In

Some Assembly Required

Completion Year

2002

Current Information

Current Title

Communication Leader, Social Strategist, Marketing Innovator

Biography

MaryBeth is a strategic, hands-on, communications, interactive and marketing leader experienced working in times of growth, challenge and change.

Bilingual in English and French, she has worked throughout Canada, the US, Europe, Africa and India. Her work has changed the attitudes and behaviours of the public, governments, employees, and has grown reputation, brands and market share. One award-winning advertising campaign has run in 22 countries.

A trusted advisor to executive leadership, MaryBeth has led Communications, reputation, brand, philanthropy and corporate marketing functions, nationally and internationally, for top private, public and nonprofit organizations. An expert problem-solver, she concisely aligns strategic communication plans and initiatives with business strategy that maximize impact, budget and ROI. A consummate team player, she has led diverse, high-performance professional teams to exceed expectation and has managed multi-million dollar budgets.